Email Campaign of the Month: The Rock

Email Campaign of the Month for February: The Rock

Sent 16.02.15

The Forfront Email Campaign of the Month winner for February has been chosen. Claiming the prize with a mouth-watering message is… The Rock!

Developed in 2010, The Rock is a vibrant retail and leisure scheme in Bury that includes Debenhams and M&S as its flagship stores, flanked by Primark, JD, Next, River Island and H&M stores. The Rock is a mixed-use scheme offering a shopping, dining and leisure experience all within one complex.

The campaign was based around the indulgent, tasty treats available in The Rock’s food outlets.

the rock

Discover why it has claimed our monthly award below.

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Split Testing Tips to Transform Your Email Marketing

Split Testing Tips to Transform Your Email Marketing

Email split testing (also known as A/B testing or multivariate testing) is a method of conducting controlled experiments with the goal of improving display or click through rates. Improving display and click through rates is, naturally, one of the ultimate goals of email marketing.

split test 3

Source.

Therefore, we’ve put together these tips for improving your split testing and optimising your email marketing.

To illustrate the point, we’ve included the results of a recent split test we carried out on a Forfront campaign. Read on for more info.

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9 Reasons Your Company Needs a Mobile App Now

9 Reasons Your Company Needs a Mobile App Now

1. Embrace the Mobile Age

Everyone has a smartphone these days and people love apps. Browsing websites on a phone can be extremely irritating if they aren’t completely optimised for mobile devices. Therefore, a mobile app eliminates this worry instantly.

The mobile age isn’t just the future, it’s right now.

mobile age

Don’t look so worried Doc, apps aren’t that scary.

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