Email Campaign of the Month for February: The Rock
The Forfront Email Campaign of the Month winner for February has been chosen. Claiming the prize with a mouth-watering message is… The Rock!
Developed in 2010, The Rock is a vibrant retail and leisure scheme in Bury that includes Debenhams and M&S as its flagship stores, flanked by Primark, JD, Next, River Island and H&M stores. The Rock is a mixed-use scheme offering a shopping, dining and leisure experience all within one complex.
The campaign was based around the indulgent, tasty treats available in The Rock’s food outlets.
Discover why it has claimed our monthly award below.
Split Testing Tips to Transform Your Email Marketing
Email split testing (also known as A/B testing or multivariate testing) is a method of conducting controlled experiments with the goal of improving display or click through rates. Improving display and click through rates is, naturally, one of the ultimate goals of email marketing.
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Don’t look so worried Doc, apps aren’t that scary.