The Number One Myth about Mobile Apps

Apps

Although the mobile revolution has now been with us for almost 10 years, there are still many misconceptions. Business decision makers often see the productivity advantage in streamlining their business operations with a mobile app but perceive the development costs to be too high to warrant serious consideration.

This is understandable, given the costs associated with some apps, but it is generally a myth. With the right partner, mobile apps are not as expensive as you may have thought.

Continue reading

Why email is so effective for fashion and retail brands

If you are reading this blog, the chances are you have recently seen our campaign on email marketing in the fashion industry. If not, check it out at the very bottom of this post.

email marketing nailed

Email marketing, when done properly, is the most effective tool for fashion or retail brands wanting to reach their customers at the right time with the right message. The fashion and retail sector achieves impressive engagement rates from email marketing, with open rates averaging 22.2% and click through rates averaging 2.65% in 2015. But why is email marketing so effective in this sector?

Continue reading

How do you measure event success?

How do you measure event success

How do you measure the success of your events?

It’s that time of year again, where trade shows and events really start to pick up pace. If you are anything like me, you probably measured the success of your event on the volume of new relationships made, and the possibility of new projects on the horizon. But if you step back for a moment and ask yourself ‘am I investing in the future?’ or ‘what am I doing to edge out my competitors?’ then the measure of success take on a different perspective, or do these things not even enter your mind?

Continue reading