1. YOUR WEBSITE IS MOBILE-UNFRIENDLY
Mobile users expect to get what they want very quickly and easily. They want your site to have “mobile intelligent” features, like one-click to call. It is crucial that your website is optimized for mobile devices to ensure an optimum user experience. With roughly 30% of site visits coming from mobile devices, if you are only giving your users a shrunken version of your desktop site then you’ll be missing out on certain business due to user frustrations.
Sponsored by Forfront and Kompass International, a recent survey entitled the UK Email Marketing Survey has produced some particularly interesting insights. Continue reading
Is technology taking over?
Many of us have experiences of using services from the Public Sector. Whether that be paying on-line for services, populating forms or even downloading brochures and leaflets.
The consensus is that the Public Sector is being transformed by the introduction of digital and many processes are being digitalised not only for the end user but also for the benefit of Public Sector staff.
With the introduction of mobile and advanced online capabilities in data management there is one key question, are government services prepared for the digital age?
Events are a crucial part of most marketing strategies. They give your prospects and customers the chance to put a face to your brand and help you build more personal relationships and networks. Done right, an event can generate both short term and long term business and deliver significant return on investment. It is important to remember however that the success of any event is underpinned by thorough planning and requires marketing activity before, during and after the event itself takes place. Continue reading