SMS can boost your results, no matter what your industry. As a marketeer, you are familiar with the concept of mobile first, but many only think of this concept in terms of their website or perhaps email marketing. SMS remains an under-utilised channel in the digital marketing mix. (see infographic)
We are all addicted to our mobile phones, both for business and pleasure. But what makes it all the more appealing for B2B marketeers is that we are happy to use them to interact with our favourite brands.
SMS can boost your results, no matter what your industry, and used well can have a positive and amplifying effect on your communications.