SMS can boost your results, no matter what your industry. As a marketeer, you are familiar with the concept of mobile first, but many only think of this concept in terms of their website or perhaps email marketing. SMS remains an under-utilised channel in the digital marketing mix. (see infographic)
Email remains the most effective digital communication channel, with 73% of companies agreeing that email offers “excellent” to “good” ROI. But it doesn’t matter how great your design and CTAs are, if your data is not clean and engaged. Your results just won’t reflect all your hard-work.
So how do you grow great quality data? With a super-smart sign-up form.
With new General Data Protection Regulations (GDPR) on the horizon, there is no better time to review your data gathering process and tools. So take this opportunity for a spring clean. Then start as you mean to go on – with a killer sign up form that delivers you a growing list of permission-based, engaged subscribers.