Christmas Shopping Trend

“It’s the most wonderful time of the year”, goes the famous Christmas song by Andy Williams. But the festive period is also the busiest and most crucial time of the year for most businesses, and things might not be so wonderful if you don’t make the right preparations! As mobile and tablet use is booming and customers are spending right through the holidays – even days when shops were traditionally shut – marketing has to begin early, plan cleverly and adapt to seize the initiative of the yuletide rush.
Christmas Shopping Trends

 
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Obama’s email campaign

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No one can dispute the power and importance of online fundraising, and email was the bread and butter and just may have won Obama the election. At the very least, it raised a boatload of money. Bloomberg Business week broke down its efforts and reported: “Most of the $690 million Obama raised online came from fundraising emails.”

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