How The Travel Industry Uses Email In 2017


With so many changes currently taking place in the digital marketing landscape, it can be difficult to keep up with every trend – discerning which ones have staying power and, more importantly, which ones are actually relevant to your business. Holidays and travelling are a special time in people’s lives and knowing that their travel company has paid attention to their personal details is vitally important at every touch point the customer has with your brand. Continue reading

25 Signs You Work In Email Marketing

 

25 Signs You Work In Email Marketing

Whether you work for an email marketing provider or specialise in sending email marketing campaigns, these are 25 things that everyone will recognise.

1. When you explain what you do, people say: “oh so you send me all that spam”.

Every. Single. Time.

1

 

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Make the Most of Personalisation in Email

 

 

Personalisation is a core advantage of email marketing.

To put it in the simplest terms possible, it means a message begins with the name of the recipient. Whether that’s their first name, last name, salutation or any other field in your database.

The beauty of this is that it works whether you’re sending to a thousand, ten thousand or ten million people – as long as your database is sorted properly.

However, no matter how clever the technology is, you have to use email marketing’s personalisation tools well to get the most out of them. Which is why Forfront’s email marketing tip of the month for July is all about making the most from personalisation in email.

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