“Email Automation” has become a buzzword for 2017. If you’re a business owner and you are actively searching to increase the efficiency of your email marketing strategy, then you’ve probably already heard of the concept.
Email marketing is still one of the most effective methods for engaging with customers. However, it is a rapidly changing landscape that is developing with the needs of the digitally advancing users.
So, are you truly aware of how automation can fit into and optimise your marketing strategy? Carry on reading our email automation guide to discover how to increase effective communication and brand awareness.
The power of SMS marketing cannot be denied. Everywhere you go – people are on their mobile phones.
93% of adults own a mobile phone in the UK, with UK citizens collectively checking our smartphones over a billion times a day (Deloitte, 2016).The speed at which people check their phones in anticipation of seeing what the latest notification may entitle, proves mobile phones are a powerful way of getting your message seen by the right people.
In fact in the UK, 61% of users digital minutes are spent on their mobile phone, with 68% of website traffic coming through a mobile (comScore, 2016). This not only demonstrates the importance of having all platforms mobile friendly, but also the increasing amount of time spent on mobiles with a rising amount of attention being paid to this device.
Unsure as to how your business can use SMS marketing? Carry on reading this article to discover the benefits SMS marketing may provide, along with how you can implement SMS into your digital marketing strategy with ease.