The Importance of Green Marketing

Individuals are becoming increasingly concerned with becoming eco-friendly in business, which is why it should be increasingly important for your business to boost its “green” image.

To support those planet conscious individuals you may be considering how your business could relay this message, which in turn, could help customers to choose you over your competitors.

Email marketing could be the first step to let your clients know that you care for the future of our planet.

Statistics found by benchmarkemail.com state that 51% of environmental service businesses are currently engaged in email marketing and another 31% plan to do so in the future. Following suit of environmental businesses may be the key to creating a green image for your company.

In 2009 the American Marketing Association found that more than half of corporate marketers believe their organisations will increase their involvement in environmental sustainability over the next two to three years – don’t get left behind!

Find out how we are saving the planet, paper by paper!

System Update October

Auto Archiving Facility

We’ve introduced the ability to automatically move campaigns older than X months to the Reports Archive, perfect for keeping your active reports clear and speedy if you send regularly. The archived emails are retrievable by clicking on the archive tab, selecting the appropriate report and clicking ‘Reactivate Selected’

We are planning to roll this out across all e-shot accounts, to begin with archiving any email older than 18 months, it will be a staggered implementation throughout the month, beginning on the 12th.

If anyone would prefer not to have the feature implemented, please contact a member of the support team on 020 3320 8750.

Andy K
Product Manager
e-shot email marketing

Tip of the month: The power of personalisation – October

Source: Eloqua benchmark data January2011

Personalisation of an email is massively powerful. If you were in a crowd and a random stranger shouted out your name, 10 times out of 10 you would be paying attention. This has the same principle with email.

In emails by simply starting your email with “Hello/Dear [*first name*]” instead of a simple greeting, you can increase both your reading and click-thru rates by up to 65%.

By acknowledging your subscribers, they feel like they already have a relationship with you as you’ve addressed them by their first name.

The chart shows examples of how personalisation can affect your open rate of your emails.

e-shot Spotlight October

Display & Click-through Tracking

This week we will be focusing on the Display & Click-through Tracking. e-shot’s in-depth performance reporting helps you to gauge interest and improve your conversion rates and sales. Evaluate the most popular links, export contacts based on their activity and send more accurately targeted follow-ups based on, for example, individuals who clicked on a specific link.

Social Media Week London September 24th-28th 2012

Social Media week has been running for three consecutive years. This year social media week was reflecting on the global impact of social media and its role as a catalyst in driving cultural, political, economic and social change. Social Media Week holds events and seminars across the globe from Los Angeles, Hong Kong to here in London.

e-shot’s Jeff got involved with social media week on Monday 14th attending ‘The Rise of social Customer Service’ seminars, with speakers; Simon Preece, Social Media Manager from Sainsbury’s, Nico Henderijckx, Social Media Manager from Sony Europe, Coral Summer, Account Manager from Tempero, Martin Hill-Wilson, Consultant from Brainfood Training and the founder of Our Social Time, Luke Brynley-Jones.

This two hour seminar explored the rapid rise in the use of social media for customer service. We now see an increased percentage of customers using social media channels like Facebook and Twitter to flag up any issues they have with a particular company. In the digital age, customers know have a voice, and with these social media channels, they can be heard. With big companies like Sainsbury’s and Sony now increasing their efforts in social media channels to create a better way to communicate to their customers and keep them satisfied.

Here is some information from the seminar:

Delivering Customer Centric Service (Simon Preece – Sainsbury’s)

  • 5% of all Sainsbury’s customer service contacts are through social;
  • While only a small proportion of people currently use social media channels to complain, the impact can be greater with more people witnessing the exchange
  • Social customer service tips – make it personal, helpful, and chatty
  • Not every mention of your brand name on the social web requires a response; can feel a bit big brother-ish if you reply to everything

How to help your fans help you (Nico Henderijckx – Sony)

  • Sony is focusing on enabling help from community members as efficient form of customer service (training their most expert fans to support others)
  • Allow end users to help other end users in social customer service.
  • Sony 85% solve rate with peer-to-peer online support and complex problems solved faster than support line call
  • ‘Ignite the passion’ in your community – the most important thing is to make ‘super’ users feel special

The Growing pains of Social customer Service (Martin Hill-Wilson – Brainfood Consulting)

  • 65% people prefer social media to call centres for customer service – will this increase?
  • BT tweets around London riots reduced 999 waiting times from 41 seconds to 0
  • According to Click Fox, only 3.5% of customers remain unaffected by negative comments on a brand platform.

For more information on the seminar and what else was said you can also visit: www.Oursocialtimes.com

And to see what else happened in the social media week around the globe you can visit: http://socialmediaweek.org/

Our Exhibitions Last Week…

Thursday 20th – Dorking Business Show

We had a very successful day in Dorking. It was very interesting speaking to all the local businesses and discussing how email marketing and social media could benefit them.

Wednesday 19th – Hertfordshire Green Exhibition
We had a great time discussing environmentally friendly business methods with the other involved companies at the show on Wednesday, it was a great insight to how others practice their commitment to change.

Thanks to all those who managed to come and see us. If you would like to come and see us maybe you could attend one of our future events (keep checking for details!).

Next Exhibitions

For this month we will be at Hertforshire at Knebworth Barns again on the 4th October and in Woking for the event: Woking means business on the 10th October. You can also catch us in Kent on the 24th October.

For more information visit the sites below:

Hertfordshire – http://services.herts24.co.uk/herts/businesstobusiness/hertfordshire/
Woking – http://www.wokingchamber.org.uk/events.php?e=245
Kent – http://www.kent2020startup.co.uk/

The Twitter Update: Perfect for Branding & Marketing!

New Twitter updates mean that the social networking site will now allow you to upload your own header image (viewable on all devices). As a business it is a great opportunity to increase branding across your profile, in a similar way to how Facebook already allows you to.

Take full advantage of this by testing out your creativity and creating a header people will remember!

Here are some good examples of a well planned header

Creating something amusing is always memorable; use your imagination to think of something readers will enjoy!

Branding is important, using appropriate images with a clear succinct logo in the centre is likely to be effective.

So put your creativity to the test and see what you can come up with. Time is of the essence while it’s still a hot topic, an imaginative header may bring in a lot of views, so get on it ASAP!

 

Thor on Tour!

Not only has Thor’s tour has taken him around the UK this week – but he’s been spending time with some celebrities too. Here’s a picture sent in of Thor hanging out with the Angry Birds and Ted! Looks like Thor has Celebrity Friends!

(thank you to Oliver Milligan who took this picture)
Hanging with the Angry Birds

If you see Thor on his travels, take a picture of him and you can be rewarded with loyalty points. For more infomation on loyalty points click here!

Where To next Thor?

Thor is not liking how the weather is turning ou in England. Where would like Thor go to Visit ?
write your comment below or on Thor’s facebook page!

Keep track of his movements by liking his facebook!

New functionality

Two new features have recently been added to the e-shot system.

Scheduler

This feature enables you to setup a recurring, automated email campaign. For example, you can take message 1 and set it to leave e.g. every week, on a Monday at 10am.

Examples:

1) The scheduler is ideal for those wishing to send an email in an automated fashion, based on rules. i.e. send any new web subscribers a welcome email every Friday morning at 10am.

2) Combined with our dynamic HTML upload option, the scheduler enables you to fully automate your newsletters, selected users will receive fully up-to-date content as the scheduler will pull the latest information before the scheduled send time.

Dynamic HTML upload

The Dynamic HTML Upload, allows you to enter a URL for the page containing your email’s HTML content, this content can be dynamically updated (via RSS feed or a CMS system). Dynamic HTML upload will enable a user to create a recurring message. e-shot will pull the latest content, including html, images, text etc. from the URL specified and create a message in the Message Studio. Combined with the Scheduler this enables the user to setup an automated newsletter for their subscribers to receive at set times/dates. The system will handle everything from the point of creation, pulling the latest content from the URL shortly before the send is due, all you have to do is specify which groups and rules should be used when sending the mailer out as part of setting up the schedule.