Email Marketing for Accountants
Regardless of your business size or you location, to achieve sustainable growth you need to consistently generate new leads and prospects, while keeping your existing clients satisfied with you and your company.
One of the best ways to generate new leads but also nurture your existing clients is by implementing an email marketing strategy. Email is a tool that nearly everyone in business uses today and email continues to grow and be more prevalent among internet users worldwide.
“The UK market for email marketing platforms and service was worth £336 million in 2010 and grew by an estimated 15.5% year on year to value of £88 million by the end of 2011.” – (Econsultancy).
Email marketing compared to the traditional direct marketing, or even sending emails from your desktop, has many benefits for accountants.
These are some of the benefits:
Boosting client communication
By using email marketing, new prospects and your clients remain engaged, it allows you to send newsletters that cover topics that are relevant to them. Email marketing puts you in your clients’ inbox. Correctly setup your email campaign and you will have a better chance avoiding spam filters, look at our section on spam filters.
You would not want your communication to look unprofessional. e-shot Email marketing solutions will set you up with professional email templates that are consistent with your brand. First impressions are important, especially with new prospects!
Grow through referrals
Emailing newsletters is an easy way to communicate regularly to your clients. Loyal clients can forward your newsletter to their friends or colleagues who in turn may become prospects. To increase your mailing list, create a ‘forward to a colleague’ button on your Newsletter. You can also create a form on your website or any social media sites to drive more referrals to you. Email marketing can potentially turn fans, friends and followers into loyal clients.
Amplify your message
By incorporating your accounting firm message and your social media presence into your email marketing campaigns you can extend your reach beyond your clients. Many of your recipients on your email list could share your message with their friends, family and followers on social media sites. Many businesses now use social media as another channel of marketing. Click here to learn how Social media is affecting your businesses.
Email marketing offers you the functionality to analyse your email campaigns. These functionalities will allow you to see who opens the email, clicks and forwards your emails and newsletters. Graphs and reports will show you the breakdown of your recipients interaction. By using these you will get an insight into your clients as you can see what they are interested in and what is popular within your emails. With this you can tailor your future content which will increase your open rate and keep your clients informed.
Email continues to be the most effective marketing channel for businesses. So if you haven’t already considered an email marketing solution it will be worthwhile to look into as it is a clear opportunity to reap benefits. For any advice or help with email marketing, contact us here at e-shot or visit our website.