Online shopping vs offline shopping

As the festive season approaches online retailers begin their assault of communication to prospects and customers, shouting about their promotions and special offers. 

But it’s not only online businesses who use email marketing as a tool to communicate their promotions, statistics show that before the holidays, email increases for online and offline retailers alike. For example, off -line stores send out vouchers in emails for customers to visit the store and increase their footfall.

The Graph show a massive spike for the approach of Christmas.

So what would you say is better and what do you prefer?

This infographic by Grazia Daily is an excellent visual demonstration of online & offline shopping statistics:
 
Online Shopping VS Offline Shopping

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Credit : http://visual.ly