Targeted advertising on the streets

It’s clear that wherever we go, we leave a digital footprint of ourselves on the internet, allowing companies to display ever-more targeted advertising for our attention. Ads relevant to the specific services or items we are interested in (did you know it’s possible to opt-out from many of these). But imagine what it’s like when this occurs on the high street as well!

Take a Look on what has been installed in London to do so! Very ‘Minority Report’


Instagram Vs Vine


Is it me or did Vine come out of nowhere?! Vine rumbled the ground underneath most social media sites like Instagram. But what did Instagram do to tackle this problem?  They simply updated their app to allow users to record video! Now, in order to fight a harder fight, Twitter Inc. (owners of Vine) are using email marketing to help win the battle.

Click here to read more

Announcement: Yahoo reallocating old email addresses

On the 15th August, Yahoo are going to be reallocating old email addresses, therefore we strongly suggest you do the following:

• Search for all Yahoo addresses in your databases and create a group of them.
• Send them an opt in reminder email, make sure the Subject line has “Yahoo” in it.
• Check the display rates and keep an eye on them over the next few sends to see if they react.

From what we understand, not doing this could lead to blacklisting so we strongly suggest you perform this exercise.

Contacts that don’t display and haven’t done for a long time may be worth deleting from your e-shot account.

Tip of the Month September: Best practice and tips for the design and structure of your emails.

Designing an email can be tricky, especially when it comes to working with email templates.
HTML for email is in a bit of a time-warp and several years behind that of websites in general.
Content is usually placed in tables, or divided and styled in line, however this doesn’t mean that the design of your emails has to suffer!

On this blog post we’ll go through some best practice and tips for the design and structure of your emails.

Best Practice

• Email should be 600-700 pixels (max) wide. This allows it to ‘behave’ within many email client preview panes.
• Design for simplicity. HTML email uses table, rows and columns. Try to avoid over complicated elements that require HTML float or positioning.
• Many email clients will block some, if not all images by default. So make sure not to overload your email with big images or create an email that is one big image. This can be reported as spam, affecting deliverability, or it can mean that all your content is lost if the reader does not override the image blocking. Emails should have a good text:image ratio, which means a positive bias towards more text than imagery, as some spam filters will analyse how much text you have in comparison to imagery.
• Some of the best ‘web-safe’ fonts to use are: Arial, Verdana, Georgia, and Times New Roman.
• Give me some space! Try to ensure that you use enough padding to stop elements of the email from being too close to one another or looking squashed. Use spacing between sections of content and ensure your images are not too tightly wrapped with text, doing so makes it easier for the reader.
The image below shows columns and row used as margins, allowing the content to breathe (dashed borders and arrows for illustrative purposes)



Keep checking your design using the preview HTML facility. Remember to send at least one test of your campaign to your test group in message studio and we’d advise making use of our Inbox Review testing suite, allowing you to test your campaign in many different email clients.
Don’t forget our weekly training webinars, register your place now at

Browser support

You’ll find many choices when it comes to picking your ideal web browser, so which one should you use with e-shot?

We are pleased to say…just about any of them!

With every new feature we implement into the system, we always try to take advantage of the latest technologies to improve user experience and extend functionality; this of course presents us with the challenge of maintaining maximum compatibility with older major browser versions (even some over a decade old!)

Where a feature is deemed unsupported by a historic browser, we will provide a suitable version for you to continue working as normal.

E-shot officially supports the following browsers, with every release being thoroughly tested* in each:

Windows Mac (we test in OS X Mountain Lion)
Internet Explorer (6+) Safari 6
Firefox** Firefox**
Chrome** Chrome**
Safari 5.1  


*We test the system using a single instance (one tab, one browser), currently multiple instances/tabs are not supported.

**These browsers by default update automatically, therefore we test with the latest public release.


In the unlikely event that you find unexpected behaviour when using e-shot, please let our support team know the browser, operating system and how you made it happen! We can then address the issue promptly as part of a hotfix.