On this blog we’ve mentioned before how powerful and newsworthy reactive marketing can be – sometimes for all the wrong reasons.
This week Argos showed their funny, creative side in responding to a tweeter.
Immy ‘BADMAN’ Bugti asked the firm, “YO wen u gettin da ps4 tings in moss side? Ain’t waitin no more. Plus da asian guy whu works dere got bare attitude #wasteman”.
Argos responded, “Safe badman, we gettin sum more PS4 tings in wivin da next week y’get me. Soz bout da attitude, probz avin a bad day yo. LD”.
The shop’s response has been retweeted over 6,000 times as of 11.03.14 – and BADMAN has seen a huge spike in his online popularity.
From tweeting “YO I’M IN DA PAPER” with a link to a Daily Mail article about the incident, to chatting up several female users via the attention he’s received – “@Kiranshahx yo what u sayin u got a man or wat?” – his lack of self-awareness is astonishing.
I’m starting to wonder whether Immy isn’t actually a parody account.
The cynical side of me thinks the whole thing feels a bit staged, as Argos have never responded in this sort of way before and Immy seems a bit over the top. He might have tweeted over 2,500 times, with a lot of awful language, but maybe Argos were just being extra-subversive and playing the long con…
In all seriousness, I’m sure he is genuine – but an attention-seeking troll, and proud of it.
His recent Twitter photographs include three screenshots of public figures that have blocked him on the social media site: Ex-footballer Stan Collymore, Chelsea and England left back Ashley Cole and ex-comedian Ricky Gervais.
A real Manchester resident or an ultra-ironic East London marketing brainchild, Argos have gained a very positive boost in their online brand identity from the exchange with Immy.
In one (probably spontaneous) tweet they’ve achieved more attention, column inches and online discussion than a lot of brands will manage with thousands of hours of planning and marketing budget thrown at carefully considered ideas.