Designing and building an email sounds easy, yet there are many different factors that quickly make us email designers lose our minds.
Often I’ll design and build an email that looks awesome in Gmail but it somehow looks broken in Microsoft Outlook!
One reason why many of us have had this problem is because email clients have different rendering engines from one another, making email designers go a bit loco trying to appease them all.
Whether you’re new to email design or you’ve been doing it for years, it’s vital to know how different email clients like Gmail and Outlook render emails. It’s best to know what’s under the hood and how it works, because the rendering of the email will decide how your email looks.
The question is, would you trust and buy from a company that have an amateur, broken looking email?
If the answer is “no” then keep reading!
Just before Easter I had the pleasure (or misfortune, depending on your viewpoint) to get involved in the murky world of online Twitter punning with a well-known brand.
In response to this tweet by Erin Freeman, decrying the use of horrible egg puns in Easter themed emails, I mentioned the case of the employment agency REED.
I didn’t mention REED’s Twitter handle, so I assume the agency’s marketing department have their fingers firmly poised over the “search” function on Twitter to have located the tweet in the first place. Some good digital detective work there. Anyway, you can see their email in this screenshot. It’s an astonishing case of basing an entire campaign and competition around a single egg pun.
Credit: Internet Explorer
In the very near future neither Internet Explorer 6 nor Internet Explorer 7 will be compatible with our e-shot™ email marketing system.
There’s nothing strange about this, don’t panic, it’s just that IE6 is over ten years old (and extremely outdated) while IE7 is almost 8 years old (and very outdated).
They both lack the software and features to handle modern browsing.
Microsoft even have their own website called www.modern.ie which contains an “IE6 countdown” – keeping an eye on the declining usage of the browser and encouraging everybody to update!
This area of their site includes an interesting map of remaining IE6 usage around the globe, showing that the UK has a lowly 0.5% share of the world’s final IE6 presence.
It’s a tiny portion, but considering how old-fashioned the browser is, and how hard it makes even the simplest things (such as watching a YouTube video), it’s shocking that even 0.5% of the UK is happy with IE6.
At the other end of the spectrum, perhaps unsurprisingly, The People’s Republic of China is far and away the world leader for IE6 usage; the Chinese making up a huge 22.2% of IE6 use.
So if you haven’t updated to the latest IE version yet, or another browser like Google Chrome or Mozilla Firefox, now’s the time to make the switch!
Click here for information about updating your Internet Explorer browser; it’s quick, easy and painless.
Click here to see the animated gif.
Game of Thrones returned to our screens in the UK on April 7th 2014 for a fourth season. If you’re a fan of the sex, swords and sandals series you won’t need reminding – my excitement is certainly reaching fever pitch. The type of anticipation I’ve only reserved for a select few show returns of the past few years – Mad Men, Breaking Bad, Sherlock, House of Cards, every single Scandinavian crime drama etc.
Maybe that’s one of the reasons I eagerly opened this email from NOW TV. Seeing the subject line “Games of Thrones Seasons 1-3. To miss it would be scandalous” my brain probably stopped reading at “Thrones” and I clicked open hastily.
What’s interesting is the excellent main image in their email. It didn’t have to be revolutionary to get GoT fans interested, yet the animated gif revolving between Joffrey, Ned Stark and Khaleesi is an eye-catching opening.
On the other hand it’s a relatively risky approach.