Email Campaign of the Month: Liquidline – August 2014

 

Email Campaign of the Month for August – Liquidline – Sent 17.07.14

Hand-picked from the thousands of emails sent on e-shot™ over the past four weeks, the victorious Campaign of the Month is, as usual, a very deserving champion.

Without any waffle, let’s get down to business.

The winner is Liquidline for their campaign, “Introducing Cafétouch”!

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A huge round of applause is in order for this very attractive, inviting and effective email. As a coffee lover I was immediately drawn to the Cafétouch (but that’s not the only reason we’ve selected their email!)

Read on to learn exactly why their message has claimed our coveted prize.

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Sizzling Summer Email Marketing Ideas

 

Summer Email Marketing Ideas

You’re hot, you’re bothered and you need to send an email campaign…

Undoubtedly, the summer presents a unique set of challenges for email marketing success.

There’s no two ways about it, your audience are going to be in and out of work and more distracted than usual!

That’s why the Forfront Tip of the Month for August shows you a variety of ways to turn these difficulties into positives.

Watch as your summertime emails not only do better than expected, but better than ever!

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Exceptional Examples of Email Capture Form Popups

 

Exceptional Examples of Email Capture Form Popups 

Capturing emails is an essential facet of email marketing. The more email addresses you get people to voluntarily submit, the more people will happily receive your email campaigns.

This should, ultimately, lead to a vastly superior return from your email marketing.

People use various methods to add to their address book, such as manually collecting email addresses at events, asking for them in person at the till in a shop, offering discounts on social media in return for signups etc.

However, social media expert Dan Zarrella’s research is extremely interesting. Zarrella firmly believes in websites using email capture form popups, giving people an upfront option to subscribe.

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Some people are quick to scoff at popup boxes. Sure, they conjure up images of the darkest days of the internet, but we’re not talking mid-90’s spam bombardment here.

This article looks at the variety of clever, modern email capture form popup boxes that see people subscribing in their droves.

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Hot App Uber’s Cool Ice Cream Campaign

 

The controversial taxi app Uber has today launched an ice cream promotion around the globe.

It’s another in a series of very clever PR moves from the company who rocketed into the public consciousness with their black taxi strike stunt in June.

Yesterday, I received this email from the company:

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At around the same time as the above email screen shot, with well-planned cross-channel marketing, Uber announced on Twitter what was going on:

While the ferocious storms last night might have shaken Southern England, that doesn’t look set to dampen today’s impending heat-wave. Temperatures in London are expected to hit up to 31 degrees Celsius, making it the hottest day of 2014 so far.

Uber have creatively found a perfect way to take advantage of the fierce summer sun, using it for brand awareness, public good will and a load of positive column inches.

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Three are Sorry for all the Holiday Spam

 

Earlier in the week the mobile phone network Three launched a brilliant advertising campaign called Stop Holiday Spam, created by the agency Wieden+Kennedy London.

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The premise and delivery of the ad is bold, as a balding newsreader-type asks the nation to forgive Three for unleashing a barrage of social media holiday-bragging.

You see, it’s all Three’s fault.

They now allow “customers to use their phones in 16 destinations worldwide, like they would at home”, with “no extra cost for calling and texting back home. No extra cost for data”. And because of their generosity, us Brits are bombarded with photos, posts and tweets of sunsets, infinity pools, street food and “plane wing after plane wing”.

When I first saw the ad my TV was droning on in the background. I stopped, looked up from my laptop and paid attention – which is an impressive feat.

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