Will You Capitalise On Mobile?


Will You Capitalise On Mobile – Or Will It Leave You Behind?

How often do you look at your phone? The average person checks it 110 times a DAY (and up to every 6 seconds in the evening).

Now, consider the public excitement, media fanfare and daft diehards queuing for days for the latest iPhone releases.

(Side note, watch this guy dropping his shiny iPhone 6 STRAIGHT AWAY).

It doesn’t take much insight to see that mobile is everywhere – and it is a trend that keeps gaining traction.

How to Evolve

However, it can be hard to see how businesses need to adapt to the world of rapidly evolving mobile devices like smartphones, tablets and… watches.

phone 2

Photo source.

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Forfront’s e-shot™ Announces Drag & Drop


Forfront’s e-shot™ Announces Drag & Drop Email Creation Method

One of the biggest problems with email marketing has always been the difficulty of creating messages.

For anyone without HTML coding experience (or a lot of patience and time on their hands) it can be very frustrating. This is especially off-putting when you need to create a message quickly.


Which is why we’re extremely pleased and excited to announce the release of a brand new Drag & Drop Editor on our email marketing system e-shot™!

Read more below.

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Press Release: Forfront and the AIA



Email marketing specialists Forfront announce strategic partnership with The Association of International Accountants (AIA)

The Association of International Accountants (AIA) and Forfront announce a strategic partnership to equip accountancy firms with the resources and knowledge to promote their services better and grow.

Research by the technology provider Wolters Kluwer found that less than a third (29.9%) of accountancy firms have dedicated marketing staff, yet just 31.2% outsource any promotional responsibilities (source). The AIA wants to change this situation in order for its members to prosper while Forfront is looking to consolidate its position in within this developing market.

Primarily, Forfront will offer its services and marketing guidance at preferential rates to AIA members so that they can easily acquire, retain and grow their customer bases through both email marketing software and bundled marketing services. The strategic partnership between AIA and Forfront will also benefit both businesses through co-marketing, an exchange of expertise, the production of unique content and services.

The AIA will promote Forfront’s services to The AIA members and contacts via its official publications, regular newsletters, dedicated web pages, a listing in an online services directory and on social media. Forfront will provide The AIA with comprehensive email marketing services and access to its innovative email marketing software, e-shot™.

Vicki Russell, Marketing Manager at Forfront, explained, “As an organisation with a long history of dealing with various accountancy firms we are delighted to be working closely with The AIA. We are exceptionally keen to enable its members to make use of our services to fulfil their potential while we believe this partnership will be hugely important for both organisations.”

This partnership came into effect at the start of September when The AIA began using Forfront’s e-shot™ system and The AIA’s members were made aware of Forfront’s services.

The Association of International Accountants (AIA)

The AIA is a global body for professional accountants with branches around the world in locations such as China, Hong Kong, Malaysia, Singapore and the UK. It aims to create world class accountants; through offering high-standard, relevant and innovative qualifications, and providing first-class, tailored and pertinent services for its members around the world. Founded in 1928, The AIA has promoted the concept of ‘international accounting’ to create a global network of accountants in 105 countries worldwide.

Prepare For Christmas With Email Marketing


Prepare For Christmas With Email Marketing.

An apology in advance, this post mentions the word Christmas. More than once. It already has.

I know, I know, “But it’s only September!” “Summer is barely over!” “I’m still in my speedos!


Photo source.

Nevertheless, from an email marketing perspective it is absolutely vital to plan for the impending festive season right now.

Therefore our Email Tip of the Month for September is made up of three key points for email marketing at Christmas. So you can get prepared now, to properly capitalise on the season of goodwill.

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Email Campaign of the Month: Slipcase™ September 2014


Email Campaign of the Month for September: Slipcase™ – Sent 03.09.2014

Without any rambling, this month’s Email Campaign of the Month on the e-shot™ system has been awarded to Slipcase™ for its message sent 03/09/2014.

Slipcase™ is the (Re)Insurance Industry’s central content platform.

The reason we’ve abandoned a lengthy, tension-building intro this month is because we wanted to get straight to the point. Just as the email sent by Slipcase™ shows its quality without any preamble either!

Its glorious, artistic and effective banner image immediately grabbed our attention, right at the top of the email. A perfect eye-catching image to get recipients interested quickly.

Slipcase - Banner

Read on to see the full email and the other reasons Slipcase™ are worthy winners!

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The Benefits of Business Blogging

The Benefits of Business Blogging

Recently, an article ran on the B2B Marketing website documenting how few UK companies run a blog.

Blog in typescript letters

“Only one in eight (12%) UK businesses run a blog as part of their wider sales and marketing strategy, according to a new report by Catalogues 4 Business (C4B).

“Just 4% of the 300 UK B2B and B2C companies surveyed said they plan on creating a business blog in the next 12 months.

“Meanwhile, 2% believe their blog helped to deliver sales, compared to the 24% who attributed sales directly to the success of networking.”

Read the article in full here.

I agree that it’s hard to say any blog directly leads to sales. It wouldn’t be a very good blog if every article was heavy self-promotion, screaming “BUY FROM US NOW”. Blogs are about entertaining, informing and engaging people.

However, there are a lot of benefits of business blogging and we thought the 88% of British companies without a blog needed to hear them.

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Is This the Worst Copywriting Ever?


Is This the Worst Copywriting Ever?

This is the “concept” on the website of a company who shall remain nameless.


Just let it sink in for a moment:


“Live, social and communication solution”.


“Seamlessly integrated relations”.

It must be one of the worst examples of corporate-speak, business-talk and marketing-guff that I’ve ever seen.

But that’s not all.

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