How to Create a Christmas Marketing Masterstroke

 

How to Create a Christmas Marketing Masterstroke

Wouldn’t it be great if your employees could let loose, you could raise money for charity and you could get noticed on social media all at once…

Charity Events & Social Standing

If you follow a couple of businesses on Twitter, Facebook or Instagram, it won’t take you long before you see updates that show employees having fun.

Not necessarily laughing their heads off, “five pints at the pub for lunch was bad for productivity – YOLO!” fun, but the little activities that most companies take part in. They’re usually for a good cause.

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Image source.

 

The ice bucket challenge, Movember, wear pink for breast cancer, charity bake sales, raffles, sports days and the like.

All very worthy endeavours that businesses take part in for good reasons. They then post proof to social media to raise awareness – as well as to show their lighter side.

There is absolutely nothing wrong with jumping on a passing fad or enjoying an annual event to raise money and earn a bit of online attention at the same time.

Did you know, on Twitter and Facebook posts with photos get twice the engagement rate of those without?

However, while things like the ice bucket challenge quickly become passé, there is a relatively unexplored avenue that businesses should consider for fundraising as well as publicity. And essentially every company in the UK (and beyond) holds one of these shindigs already.

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The More the Merrier or Less is More on Social Media?

The More the Merrier or Less is More: How Often Should You Post on Social Media?

Forfront’s Tip of the Month for October is all about social media. Specifically, how often you should post on Twitter, Facebook, LinkedIn and Google+. No business wants to drive their audience mad, but we don’t want to be forgotten either.

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Gif source.

Quite some time ago we criticised a clothing retailer for its ridiculous email marketing frequency. Social media doesn’t face quite the same limitations; too many posts in a day won’t give the impression that a brand is invading someone’s personal space.

However, your audience still might be turned off if a company’s posts are dominating their timelines – while if that business hasn’t uploaded anything in a while it can be easy to forget about them.

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