Careful Now! Use Reviews and Testimonials Wisely


Careful Now! Using Customer Reviews and Testimonials Wisely

Helpful Reviews

User reviews and testimonials can be a really beneficial – and profitable – selling tool for businesses.

The clothing retailer found that, “Products with reviews have a 35.27% higher overall session conversion rate”, than those without reviews.

While the computer giant Dell discovered that the conversion rate doubled when shoppers viewed customer ratings, reviews and testimonials.



 Unhelpful Reviews

As user reviews can clearly dramatically influence buying decisions, more and more sites allow users to post opinions. While the broadcasting of these opinions has the potential to increase conversion rates – brands should be wary.

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Joyeux Anniversaire! Café Rouge’s Birthday Email Marketing


Joyeux Anniversaire! Café Rouge’s Birthday Email Marketing

The other week on the Forfront blog I talked about the barrage of birthday email marketing sent by different brands like Pizza Express, Natwest, American Apparel and Subway.

sub-image I can’t quite work out how I ruined things for Café Rouge, but on 8th November they sent me an email with the subject line “It’s your Birthday – Free bottle of bubbly!” only a full 17 days late.

This isn’t the first time we’ve looked at Café Rouge’s email marketing. There was the lovely Valentine’s Day campaign as well as the brilliantly spontaneous and reactive email capitalising on a 48 hour tube strike in February 2014.

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Despite the tardiness of its birthday email marketing message, I thought it only fair to review the French restaurant chain’s birthday campaign; to see how it compares to the competition.

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Email Campaign of the Month: Motor Trader

Email Campaign of the Month for November: Motor Trader
Sent 16.10.2014

In July Motor Trader, published by Metropolis Business Media and twice winner of the Headline Auto Business Publication of the Year Award, re-launched its website on an all-new, fully responsive platform.

As part of the process, which also saw the magazine launch a YouTube channel and Facebook page, the magazine revamped and re-launched its daily news email service.


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How to Build a Mobile App Empire


How to Build a Mobile App Empire

A Snapshot of Success


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 Launched in 2010, Instagram was bought by Facebook for $1 billion just two years later.

Yahoo! Inc. is close to investing in Snapchat in a funding round that values the startup at $10 billion. Snapchat was initially devised in 2011 by two Stanford University students.

Fifty days after its release in 2012, Draw Something had been downloaded 50 million times. It was bought by Zynga for $200 million six weeks after the launch.

In June 2014 Uber raised $1.2bn in capital to value the company at $18.2bn. The taxi app is available in 45 countries around the world.

The makers of Candy Crush Saga are valued at more than $7 billion. It had over ten million downloads in December 2012 alone.


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The Reality

Of course, to expect success like the examples above is delusional. Part of the reason for such explosions of interest is down to the apps going viral.

Try all you might, you can’t force something to spread like online wildfire.

However, there are a lot of things you can do to give yourself the best chance of creating and profiting from a brilliant mobile and tablet app.

We can’t guarantee you’ll become a mobile app emperor overnight – but follow our advice to give your app a great head start.

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5 Ways to Cheat at Email Marketing – and Get Away With It


5 Ways to Cheat at Email Marketing – and Get Away With It

Sending normal emails is easy. Everyone does it. So why is email marketing so much more complicated?

If only there was a way to cheat at email marketing.

If only there was a way to avoid the puzzling terminology and get by with a complete lack of technical know-how.

If only there was a way to drive traffic to your website, nurture engagement and generate leads without having to understand and study any of the boring stuff.


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Well, hold on a second, there is now.

Read on for Forfront’s five ways to cheat at email marketing.

It might not actually be cheating, but it’ll feel like that compared to learning HTML, struggling with the jargon and spending hours writing, designing and editing.

Armed with these tips you’ll be able to finally make your parents proud, impress your fastidious boss and charm potential lovers* by quickly creating email marketing campaigns like an expert.

But remember; if you get caught “cheating” your way to email marketing success you didn’t hear it from us, right?

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*Cheating your way to email marketing success may or may not achieve these things.

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