In August 2014 we spoke with Rick Xu, Executive Grapevine’s VP of Technology & Channel Development, about the company’s use of the e-shot™ system:
Executive Grapevine decided to change its email marketing service provider because its previous platform “had lots of issues”, which were becoming increasingly problematic and debilitating to their marketing activities.
Executive Grapevine’s VP of Technology & Channel Development, Rick Xu, explained; it “felt as though the previous system was trying to cage us, rather than working with us.” In contrast, Xu says “e-shot™ treats us like adults”.
In theory email never died. In fact the importance of email marketing has always been there. A way of consumers validating answers and ‘getting it in writing’, communicating globally with customers and businesses alike and even from time to time swaying our purchase decisions as a loyal b2c customer.
One of my favourite adverts from the past is this one by Honda – it’s coming up to 10 years old now but still stands out. It may surprise you that the entire event is in fact one smooth sequence with no special effects.
It took many attempts to get this perfect run, where everything aligned and performed as expected but eventually they nailed it.
Like all Apple Addicts, I watched yesterday’s keynote. I am always excited by their announcements and yesterday was a great keynote. Even if there were no real surprises because most of it had already been leaked by the rumours, and no “one more thing” from Tim, it’s always astonishing to see the demos on stage and the new products.
Yet another social media platform to add to your business’ growing list, but if you’re tired of the obvious platforms such as Twitter and Facebook? We suggest Instagram is a refreshing way of communicating with your customers and keeping retention high.