GDPR – 12 months and counting

GDPR - 12 months and counting

If you google “GDPR” in 0.40 seconds Google can find almost 2 million results! The mounting crescendo of views and opinions on GDPR is almost deafening. And it’s not surprising, as it is the most important change to data privacy regulations in 20 years.

As we get closer to D-Day, some of the implications are becoming clearer – but one thing is for sure: email marketing has to move with the times. There is a lot of hype around the impact that GDPR will have, but if you pull it back to its bones it is really nothing more than making direct marketing best practice a legislative imperative.

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Is your legacy software a cyber security risk?

The risk that running legacy software can pose your business has now hit mainstream news. And whilst Microsoft quickly and effectively released a patch in response to the Wannacry attack that hit the NHS, among others, earlier this month – a valuable lesson has been given to the business world….

So the eyes of the media are focussing on legacy systems. Bespoke unsupported systems that are out of date and presenting their owners with significant cyber security risk as they don’t adhere to best practice or modern quality standards.

But don’t get confused about the key learning of these recent events. Whilst scaremongering stories are starting to appear suggesting it is the bespoke nature of the software which is the element that is a risk factor – fundamentally this is not the case.

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GDPR in a Nutshell for Email Marketers

GDPR in a nutshell

After almost five years of work, the GDPR is set to modernise the European Data Protection Laws that have been in place since 1995. Do you remember what the world was like in 1995? The world is a very different place today than it was just over a decade ago.

GDPR will introduce new ways citizens can control how their personal data is used, with greater responsibilities on both data controllers and data processers. The idea is that it will make the data regulations united across the EU member states, and will apply to all data subjects within the EU. And regardless of Brexit, the ICO is committed to ratifying the European standards.

So, in a nutshell GDPR requires that personally identifiable information is processed lawfully, fairly and transparently. GDPR will have implications throughout your business, but as email marketing is our speciality, below are some of the key things that we feel email marketers need to understand.  Continue reading