At Budget 2016, the government announced some changes to the infamous IR35 legislation – the rules and guidance surrounding tax for contractors or personal service companies (PSCs). In a nutshell, the liability to pay correct employment tax will move from the contractor to the client. The big surprise however is that these changes, which will take effect in April 2017, will only affect contractors working for public sector clients. Whilst the legislation applies to all types of contractors, public sector organisations should give particular consideration to the most common contractors they work with – software developers. Continue reading Tweet
Marketing in the vehicle rental industry has its blessings and its challenges. On the upside, businesses in this sector have the potential for rapid growth if they market themselves effectively. On the downside, it is difficult for vehicle rental companies to distinguish themselves in the mind of the customer. Effective marketing in this sector is all about establishing brand recognition in the minds of your customer base.
Events are a crucial part of most marketing strategies. They give your prospects and customers the chance to put a face to your brand and help you build more personal relationships and networks. Done right, an event can generate both short term and long term business and deliver significant return on investment. It is important to remember however that the success of any event is underpinned by thorough planning and requires marketing activity before, during and after the event itself takes place. Continue reading Tweet
So, your email marketing is up and running and it’s started off well. You have cleaned your database, your campaigns look good and your engagement rates are improving. You have set up automation for your newsletter sign ups and this crucial part of your digital marketing plan is now ticking – but there’s just one problem… your website.
With so many changes currently taking place in the digital marketing landscape, it can be difficult to keep up with every trend – discerning which ones have staying power and, more importantly, which ones are actually relevant to your business. If you work in the travel industry, then two things will probably ring true for you: firstly you are busier than most other professionals out there and secondly, the personal touch goes a long way with your customers. Holidays and travelling is a special time in people’s lives and knowing that their travel company has paid attention to their personal details is vitally important at every touch point the customer has with your brand. Continue reading Tweet
Has the time has come for software platforms to evolve?
Do you remember when apps first starting making news? Facebook was still taking off, Myspace was reinventing itself and it seemed like every week we were hearing about some new app which could edit your photos, find you a local restaurant or do your taxes.
A common dilemma in software purchasing is whether to have bespoke software solutions developed or whether to buy an off-the-shelf product and hope for the best. There used to be a time when you could get away with the latter, but as business has evolved and systems have become more complex and multi-faceted it is becoming more and more important to ensure your business has a solution which is tailored to your needs.
There is no right or wrong approach to marketing but having a firm understanding of your own style and recognising your personal strengths and (just as importantly) weaknesses will help you define your approach and ensure that your strengths and being used to good effect and any weaknesses you may have are supplemented by the right tools and people…