Getting to know your clickers…


If you’d like to know more about CANDDI integration with e-shot™ and ready to build a profile of who’s interacting with your emails, then get in touch  with one of our lovely team today and book a demo.

A key part of your email marketing is knowing that your communication is being sent at the right time, to the right people with the right message.

A problem you may be facing however is understanding what your recipients actually do once they’ve been sent your email.

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Technology companies Forfront, Canddi and Miller Heiman partner to host the Sales and Marketing Loop Event.

Technology companies Forfront, Canddi and Miller Heiman partner to host the Sales and Marketing Loop Event.

For Immediate Release: July 18th, 2016.

Technology Event in Epsom an ‘Industry First’

Technology companies, Forfront and CANDDi last month partnered with Miller Heiman to deliver a complete sales and marketing masterclass entitled The Sales and Marketing Loop. SMEs from around Surrey, London and beyond attended the exclusive event, to broaden their knowledge on how Sales and Marketing departments can better align to increase engagement and leads.

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UK technology company, Forfront, develops a platform of digital marketing tools for businesses.

UK technology company, Forfront, develops a platform of digital marketing tools for businesses.

For Immediate Release: June 16th, 2016.

Despite increasing costs in digital marketing, technology company Forfront, which is most famous for its email marketing platform e-shot™, has recently released Forfront Marketing Tools – a suite of digital marketing tools, providing businesses with an end to end solution for digital strategy. By hosting these digital tools in one place and giving users the ability to generate easily as much digital marketing output as they want, Forfront has effectively found a way for businesses to reduce the cost of digital marketing whilst being able to actually increase their digital output.

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Mobile users expect to get what they want very quickly and easily. They want your site to have “mobile intelligent” features, like one-click to call. It is crucial that your website is optimized for mobile devices to ensure an optimum user experience. With roughly 30% of site visits coming from mobile devices, if you are only giving your users a shrunken version of your desktop site then you’ll be missing out on certain business due to user frustrations.

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Digital Transformation in the Public Sector


Is technology taking over?

Many of us have experiences of using services from the Public Sector. Whether that be paying on-line for services, populating forms or even downloading brochures and leaflets.

The consensus is that the Public Sector is being transformed by the introduction of digital and many processes are being digitalised not only for the end user but also for the benefit of Public Sector staff.

With the introduction of mobile and advanced online capabilities in data management there is one key question, are government services prepared for the digital age?

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The Number One Myth about Mobile Apps


Although the mobile revolution has now been with us for almost 10 years, there are still many misconceptions. Business decision makers often see the productivity advantage in streamlining their business operations with a mobile app but perceive the development costs to be too high to warrant serious consideration.

This is understandable, given the costs associated with some apps, but it is generally a myth. With the right partner, mobile apps are not as expensive as you may have thought.

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Why email is so effective for fashion and retail brands

If you are reading this blog, the chances are you have recently seen our campaign on email marketing in the fashion industry. If not, check it out at the very bottom of this post.

email marketing nailed

Email marketing, when done properly, is the most effective tool for fashion or retail brands wanting to reach their customers at the right time with the right message. The fashion and retail sector achieves impressive engagement rates from email marketing, with open rates averaging 22.2% and click through rates averaging 2.65% in 2015. But why is email marketing so effective in this sector?

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How do you measure event success?

How do you measure event success

How do you measure the success of your events?

It’s that time of year again, where trade shows and events really start to pick up pace. If you are anything like me, you probably measured the success of your event on the volume of new relationships made, and the possibility of new projects on the horizon. But if you step back for a moment and ask yourself ‘am I investing in the future?’ or ‘what am I doing to edge out my competitors?’ then the measure of success take on a different perspective, or do these things not even enter your mind?

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