Email remains the most effective digital communication channel, with 73% of companies agreeing that email offers “excellent” to “good” ROI. But it doesn’t matter how great your design and CTAs are, if your data is not clean and engaged. Your results just won’t reflect all your hard-work.
So how do you grow great quality data? With a super-smart sign-up form.
With new General Data Protection Regulations (GDPR) on the horizon, there is no better time to review your data gathering process and tools. So take this opportunity for a spring clean. Then start as you mean to go on – with a killer sign up form that delivers you a growing list of permission-based, engaged subscribers.
Google’s view of digital market dynamics parallels Forfront’s view for e-mail marketing
At Budget 2016, the government announced some changes to the infamous IR35 legislation – the rules and guidance surrounding tax for contractors or personal service companies (PSCs). In a nutshell, the liability to pay correct employment tax will move from the contractor to the client. The big surprise however is that these changes, which will take effect in April 2017, will only affect contractors working for public sector clients. Whilst the legislation applies to all types of contractors, public sector organisations should give particular consideration to the most common contractors they work with – software developers. Continue reading
Marketing in the vehicle rental industry has its blessings and its challenges. On the upside, businesses in this sector have the potential for rapid growth if they market themselves effectively. On the downside, it is difficult for vehicle rental companies to distinguish themselves in the mind of the customer. Effective marketing in this sector is all about establishing brand recognition in the minds of your customer base.
If you’d like to know more about CANDDI integration with e-shot™ and ready to build a profile of who’s interacting with your emails, then get in touch with one of our lovely team today and book a demo.
A key part of your email marketing is knowing that your communication is being sent at the right time, to the right people with the right message.
A problem you may be facing however is understanding what your recipients actually do once they’ve been sent your email.
So, will Brexit save you from EU data legislation?
With the upcoming EU referendum just days away, many businesses will need to consider what impact the result of the referendum will have on data legislation and therefore direct marketing.
UK technology company, Forfront, develops a platform of digital marketing tools for businesses.
For Immediate Release: June 16th, 2016.
Despite increasing costs in digital marketing, technology company Forfront, which is most famous for its email marketing platform e-shot™, has recently released Forfront Marketing Tools – a suite of digital marketing tools, providing businesses with an end to end solution for digital strategy. By hosting these digital tools in one place and giving users the ability to generate easily as much digital marketing output as they want, Forfront has effectively found a way for businesses to reduce the cost of digital marketing whilst being able to actually increase their digital output.
The wait is over, our latest email marketing whitepaper is available and ready to download. The whitepaper is free but it is worth reading below to understand the background research that has informed the insights and arguments made in this edition.
1. YOUR WEBSITE IS MOBILE-UNFRIENDLY
Mobile users expect to get what they want very quickly and easily. They want your site to have “mobile intelligent” features, like one-click to call. It is crucial that your website is optimized for mobile devices to ensure an optimum user experience. With roughly 30% of site visits coming from mobile devices, if you are only giving your users a shrunken version of your desktop site then you’ll be missing out on certain business due to user frustrations.