SMS can boost your results, no matter what your industry. As a marketeer, you are familiar with the concept of mobile first, but many only think of this concept in terms of their website or perhaps email marketing. SMS remains an under-utilised channel in the digital marketing mix. (see infographic)
We are all addicted to our mobile phones, both for business and pleasure. But what makes it all the more appealing for B2B marketeers is that we are happy to use them to interact with our favourite brands.
SMS can boost your results, no matter what your industry, and used well can have a positive and amplifying effect on your communications.
We are delighted to announce that on 1st March we will be adding SMS messaging to the e-shot™ services broadening your campaign capabilities.
After you finish work this Tuesday evening, 28th February, our crack team of developers will be busy releasing our latest e-shot update, so when you log in on 1st March things are going to look a little bit different. Continue reading Tweet
Email remains the most effective digital communication channel, with 73% of companies agreeing that email offers “excellent” to “good” ROI. But it doesn’t matter how great your design and CTAs are, if your data is not clean and engaged. Your results just won’t reflect all your hard-work.
So how do you grow great quality data? With a super-smart sign-up form.
With new General Data Protection Regulations (GDPR) on the horizon, there is no better time to review your data gathering process and tools. So take this opportunity for a spring clean. Then start as you mean to go on – with a killer sign up form that delivers you a growing list of permission-based, engaged subscribers.
At Budget 2016, the government announced some changes to the infamous IR35 legislation – the rules and guidance surrounding tax for contractors or personal service companies (PSCs). In a nutshell, the liability to pay correct employment tax will move from the contractor to the client. The big surprise however is that these changes, which will take effect in April 2017, will only affect contractors working for public sector clients. Whilst the legislation applies to all types of contractors, public sector organisations should give particular consideration to the most common contractors they work with – software developers. Continue reading Tweet
Marketing in the vehicle rental industry has its blessings and its challenges. On the upside, businesses in this sector have the potential for rapid growth if they market themselves effectively. On the downside, it is difficult for vehicle rental companies to distinguish themselves in the mind of the customer. Effective marketing in this sector is all about establishing brand recognition in the minds of your customer base.
If you’d like to know more about CANDDI integration with e-shot™ and ready to build a profile of who’s interacting with your emails, then get in touch with one of our lovely team today and book a demo.
A key part of your email marketing is knowing that your communication is being sent at the right time, to the right people with the right message.
A problem you may be facing however is understanding what your recipients actually do once they’ve been sent your email.