Mobile users expect to get what they want very quickly and easily. They want your site to have “mobile intelligent” features, like one-click to call. It is crucial that your website is optimized for mobile devices to ensure an optimum user experience. With roughly 30% of site visits coming from mobile devices, if you are only giving your users a shrunken version of your desktop site then you’ll be missing out on certain business due to user frustrations.

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Digital Transformation in the Public Sector


Is technology taking over?

Many of us have experiences of using services from the Public Sector. Whether that be paying on-line for services, populating forms or even downloading brochures and leaflets.

The consensus is that the Public Sector is being transformed by the introduction of digital and many processes are being digitalised not only for the end user but also for the benefit of Public Sector staff.

With the introduction of mobile and advanced online capabilities in data management there is one key question, are government services prepared for the digital age?

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The Number One Myth about Mobile Apps


Although the mobile revolution has now been with us for almost 10 years, there are still many misconceptions. Business decision makers often see the productivity advantage in streamlining their business operations with a mobile app but perceive the development costs to be too high to warrant serious consideration.

This is understandable, given the costs associated with some apps, but it is generally a myth. With the right partner, mobile apps are not as expensive as you may have thought.

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How do you measure event success?

How do you measure event success

How do you measure the success of your events?

It’s that time of year again, where trade shows and events really start to pick up pace. If you are anything like me, you probably measured the success of your event on the volume of new relationships made, and the possibility of new projects on the horizon. But if you step back for a moment and ask yourself ‘am I investing in the future?’ or ‘what am I doing to edge out my competitors?’ then the measure of success take on a different perspective, or do these things not even enter your mind?

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5 Essential Digital Trends To Kick-Off 2016


New year means a new start. We bring you 5 essential digital marketing trends for 2016.

Sometimes, being in the know is better than not knowing at all. The key trends in digital marketing for 2015 concluded that content marketing, big data and marketing automation had the most significant impact for businesses.

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Do software platforms need to evolve?

Has the time has come for software platforms to evolve?


Do you remember when apps first starting making news? Facebook was still taking off, Myspace was reinventing itself and it seemed like every week we were hearing about some new app which could edit your photos, find you a local restaurant or do your taxes.

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Infographic: Bespoke Software vs Off-The-Shelf Software

A common dilemma in software purchasing is whether to have bespoke software solutions developed or whether to buy an off-the-shelf product and hope for the best. There used to be a time when you could get away with the latter, but as business has evolved and systems have become more complex and multi-faceted it is becoming more and more important to ensure your business has a solution which is tailored to your needs.

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Many know the name, but do you know the story…?

Where it all started for Forfront…



It all started in 1998 in Epsom, Surrey. Just four of us, with specialist skills and a lot of enthusiasm. To begin with we created a variety of e-commerce solutions and a unique suite of web tools.

Our email marketing product was the most well-received. It took off in a way we’d not anticipated and quickly gained a reputation for being powerful, intelligent and simple.

As a result we began to develop e-shot™

The first version of e-shot™ launched in 2001. In the fourteen years since we’ve sent over 93 billion emails, for thousands of clients. Version 5 is one of the most effective, fast and capable email marketing tools out there.

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