3 Reasons You Should Be Using Email Automation




“Email Automation” has become a buzzword for 2017. If you’re a business owner and you are actively searching to increase the efficiency of your email marketing strategy, then you’ve probably already heard of the concept.

Email marketing is still one of the most effective methods for engaging with customers. However, it is a rapidly changing landscape that is developing with the needs of the digitally advancing users.

So, are you truly aware of how automation can fit into and optimise your marketing strategy? Carry on reading our email automation guide to discover how to increase effective communication and brand awareness.

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Far from dead: Email marketing resurrected and why…

In theory email never died. In fact the importance of email marketing has always been there. A way of consumers validating answers and ‘getting it in writing’, communicating globally with customers and businesses alike and even from time to time swaying our purchase decisions as a loyal b2c customer.


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Automated Series. Smarter, more relevant and real-time customer engagement!


Automated Series. Smarter, more relevant and real-time customer engagement!

Automated Series is here! Send automatic responses and more relevant content based on how your customers interact with you. Cut manual work, save time and be more efficient with your email marketing.

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Forfront Releases New e-shot™ System Update

eshot pr image

Forfront is delighted to announce the most significant e-shot™ update this year.

For Immediate Release: August 20th, 2015.

Forfront launched e-shot™ in 2001 and has continued to develop one of the most powerful and efficient email marketing tools available. With loyal customers worldwide, e-shot™ is an incredibly effective tool for clients who want to build strong lasting relationships with their customers.

This latest software update turns e-shot™ to an even more exciting, powerful and productive marketing platform to benefit ALL its users.

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Email Campaign of the Month: Wentbridge House

Email Campaign of the Month for March: Wentbridge House

Sent 16.02.15

The Forfront Email Campaign of the Month winner for February has been chosen. Claiming the prize with an effective, simple and concise message is… Wentbridge House!

Set in 20 acres of countryside and surrounded by the breath-taking scenery of West Yorkshire’s Went Valley, Wentbridge House provides the perfect place to escape, relax and unwind. A multi-award-winning country house hotel, Wentbridge offers comfortable bedrooms, delicious food, beautiful gardens & friendly service.

wentbridge 1

Read on below to see the campaign and discover why it has claimed our monthly award.

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Important e-shot™ Update Announcement

In a few weeks we’ll be releasing one of the biggest e-shot™ updates ever.

We’re delighted to announce that an extremely significant e-shot™ update is almost here.

The update will include lots of incredible new features – all at no extra cost – and it will be one of the largest e-shot™ releases to date.


Read on below for a summary of the exciting new features and tools that are coming to the e-shot™ email marketing platform very soon.

e-shot™ users will receive an email with further details shortly before the release date.

If you’re not an e-shot™ user and would like to learn more about the system and this update, click here to send us a message online or call 020 3320 8777.

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Summer Email Marketing Inspiration: 2015

 Summer Email Marketing Inspiration: 2015 UPDATE

This post was originally published in July 2014. It proved so popular that we thought we should recycle the blog, but only after dragging it kicking and screaming from 2014 into 2015. The Brazilian FIFA World Cup is out, and the Cycling Tour de Yorkshire is most definitely in...

You’re hot, you’re bothered and you need to send an email campaign.

Undoubtedly, the summer presents a unique set of challenges for email marketing success.

There’s no two ways about it, your audience are going to be in and out of work and more distracted than usual!

That’s why we’ve put together this guide; to show you a variety of ways to turn summer email marketing difficulties into positives.

Watch as your summertime emails not only do better than expected, but better than ever!


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21 Tricks for Exceptional Email Copywriting

21 Tricks for Exceptional Email Copywriting

Although you might not realise it, the content of your email campaigns could be costing you time, money and subscribers.

You don’t have to be writing abominable copy; even tiny oversights or missed opportunities might turn a potential buyer into an unsubscriber.

We’ve put together these 21 tricks so your email copywriting doesn’t fall into common traps, annoy your readers or disgust your recipients.

Heed our words of wisdom to get more people following your instructions, enjoying your campaigns and buying from your business.

mad men


There’s no need for a complex strategy or shady tactics to transform your email copywriting. Our 21 email copywriting tricks will help you get real results, right away.

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Email Campaign of the Month: The Rock

Email Campaign of the Month for February: The Rock

Sent 16.02.15

The Forfront Email Campaign of the Month winner for February has been chosen. Claiming the prize with a mouth-watering message is… The Rock!

Developed in 2010, The Rock is a vibrant retail and leisure scheme in Bury that includes Debenhams and M&S as its flagship stores, flanked by Primark, JD, Next, River Island and H&M stores. The Rock is a mixed-use scheme offering a shopping, dining and leisure experience all within one complex.

The campaign was based around the indulgent, tasty treats available in The Rock’s food outlets.

the rock

Discover why it has claimed our monthly award below.

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