FOR IMMEDIATE RELEASE August 2014
Email marketing specialist Forfront and intelligent analytics platform CANDDi celebrate the one year anniversary of their partnership – August 2014
Integration between Forfront’s established email marketing system e-shot™ and CANDDi’s revolutionary analytics platform has created the tantalising prospect of email marketing with greater insight than ever before.
The partnership was established just over a year ago, as Forfront and CANDDi agreed a strategic partnership as well as innovative system integration, bringing together CANDDi’s pioneering analytics and Forfront’s e-shot™ email marketing system. The partnership involves co-marketing activities via email, social media and guest blog contributions, and is largely centred on system integration. CANDDi’s technology has been available to all e-shot™ users for the past thirteen months already.
Every email marketing platform offers some aspect of statistics and report-generation while CANDDi integration enables e-shot™ to progress beyond traditional analytics to identify people, companies and leads – right down to personal information like their name, company, social networking information, geographical location and each visitor’s individual statistics and details. CANDDi’s use of Visitor Level Tracking is one of their most novel and innovative progressions above normal web analytics. Others use IP tracking or cookie based analytics, whereas CANDDi merges these with their own intricate algorithms.
As part of the partnership agreement, Forfront promotes CANDDi to its clients through several mediums including email and social media, produces guest content for the CANDDi bi-weekly newsletters and prominently positions the CANDDi logo on relevant webpages. CANDDi trained the Forfront sales and marketing teams to use the analytics platform better for its own lead generation as well as producing content for the Forfront blog.
CANDDi’s core technology is a big-data analytics platform that brings together click-stream data, Personal Identifiable Information and CRM data to produce deep analysis of visitors. CANDDi recognises and tells you who is on your website, not just how many people. It provides real time visitor level data for automated interactions, but also can generate aggregated data for more traditional analysis at a level not seen before.