3 Reasons You Should Be Using Email Automation

 

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“Email Automation” has become a buzzword for 2017. If you’re a business owner and you are actively searching to increase the efficiency of your email marketing strategy, then you’ve probably already heard of the concept.

Email marketing is still one of the most effective methods for engaging with customers. However, it is a rapidly changing landscape that is developing with the needs of the digitally advancing users.

So, are you truly aware of how automation can fit into and optimise your marketing strategy? Carry on reading our email automation guide to discover how to increase effective communication and brand awareness.

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How To Use SMS In A Marketing Strategy

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The power of SMS marketing cannot be denied. Everywhere you go – people are on their mobile phones.

93% of adults own a mobile phone in the UK, with UK citizens collectively checking our smartphones over a billion times a day (Deloitte, 2016).The speed at which people check their phones in anticipation of seeing what the latest notification may entitle, proves mobile phones are a powerful way of getting your message seen by the right people.

In fact in the UK, 61% of users digital minutes are spent on their mobile phone, with 68% of website traffic coming through a mobile (comScore, 2016). This not only demonstrates the importance of having all platforms mobile friendly, but also the increasing amount of time spent on mobiles with a rising amount of attention being paid to this device.

Unsure as to how your business can use SMS marketing? Carry on reading this article to discover the benefits SMS marketing may provide, along with how you can implement SMS into your digital marketing strategy with ease.

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How The Travel Industry Uses Email In 2017


With so many changes currently taking place in the digital marketing landscape, it can be difficult to keep up with every trend – discerning which ones have staying power and, more importantly, which ones are actually relevant to your business. Holidays and travelling are a special time in people’s lives and knowing that their travel company has paid attention to their personal details is vitally important at every touch point the customer has with your brand. Continue reading

Getting to know your clickers…

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If you’d like to know more about CANDDI integration with e-shot™ and ready to build a profile of who’s interacting with your emails, then get in touch  with one of our lovely team today and book a demo.

A key part of your email marketing is knowing that your communication is being sent at the right time, to the right people with the right message.

A problem you may be facing however is understanding what your recipients actually do once they’ve been sent your email.

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5 Essential Digital Trends To Kick-Off 2016

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New year means a new start. We bring you 5 essential digital marketing trends for 2016.

Sometimes, being in the know is better than not knowing at all. The key trends in digital marketing for 2015 concluded that content marketing, big data and marketing automation had the most significant impact for businesses.

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Forfront and Kompass Reveal New Customer-Centric Partnership

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Forfront and Kompass Reveal New Customer-Centric Partnership

Kompass becomes the official data partner to the UK’s most intelligent email service provider.

For Immediate Release: December 10th, 2015.

Forfront and Kompass are delighted to announce a new partnership giving customers a holistic solution for data acquisition and growth.

The partnership strengthens the respective positions of both companies in the market. By combining their services of providing quality data and software solutions, both have been able to create the complete marketing solution for businesses in the UK and globally.

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Do software platforms need to evolve?

Has the time has come for software platforms to evolve?

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Do you remember when apps first starting making news? Facebook was still taking off, Myspace was reinventing itself and it seemed like every week we were hearing about some new app which could edit your photos, find you a local restaurant or do your taxes.

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Delia Online Boost Their Email Marketing With e-shot™

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About Delia Online

Over the past four decades Delia Smith has informed, entertained and educated with recipes and information about food and cookery. Through her books, television series, newspaper columns and magazine work she has achieved an unmatched position of popularity in the UK: Delia has sold over 21 million copies of her books worldwide.

This relationship has been extended online. Launched in March 2001, Delia Online quickly established itself as the UK’s leading cookery site. It offers 2000 recipes drawn from Delia’s cookery books, as well as new recipes developed specifically for the site, advice about ingredients and equipment and a cookery school that takes visitors through the fundamentals of cookery.

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