3 Reasons You Should Be Using Email Automation




“Email Automation” has become a buzzword for 2017. If you’re a business owner and you are actively searching to increase the efficiency of your email marketing strategy, then you’ve probably already heard of the concept.

Email marketing is still one of the most effective methods for engaging with customers. However, it is a rapidly changing landscape that is developing with the needs of the digitally advancing users.

So, are you truly aware of how automation can fit into and optimise your marketing strategy? Carry on reading our email automation guide to discover how to increase effective communication and brand awareness.

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Getting to know your clickers…


If you’d like to know more about CANDDI integration with e-shot™ and ready to build a profile of who’s interacting with your emails, then get in touch  with one of our lovely team today and book a demo.

A key part of your email marketing is knowing that your communication is being sent at the right time, to the right people with the right message.

A problem you may be facing however is understanding what your recipients actually do once they’ve been sent your email.

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Why email is so effective for fashion and retail brands

If you are reading this blog, the chances are you have recently seen our campaign on email marketing in the fashion industry. If not, check it out at the very bottom of this post.

email marketing nailed

Email marketing, when done properly, is the most effective tool for fashion or retail brands wanting to reach their customers at the right time with the right message. The fashion and retail sector achieves impressive engagement rates from email marketing, with open rates averaging 22.2% and click through rates averaging 2.65% in 2015. But why is email marketing so effective in this sector?

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Many know the name, but do you know the story…?

Where it all started for Forfront…



It all started in 1998 in Epsom, Surrey. Just four of us, with specialist skills and a lot of enthusiasm. To begin with we created a variety of e-commerce solutions and a unique suite of web tools.

Our email marketing product was the most well-received. It took off in a way we’d not anticipated and quickly gained a reputation for being powerful, intelligent and simple.

As a result we began to develop e-shot™

The first version of e-shot™ launched in 2001. In the fourteen years since we’ve sent over 93 billion emails, for thousands of clients. Version 5 is one of the most effective, fast and capable email marketing tools out there.

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Automated Series. Smarter, more relevant and real-time customer engagement!


Automated Series. Smarter, more relevant and real-time customer engagement!

Automated Series is here! Send automatic responses and more relevant content based on how your customers interact with you. Cut manual work, save time and be more efficient with your email marketing.

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Copywriting. All you need to know to get customers gossiping!

It’s always great when we receive an email that really sticks. Whether it’s a company selling a product or service, we all feel relieved when the copy is spot on and builds an instant connection. Here are our top 5 copywriting tips, which will get customers gossiping about your campaigns…


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The internet battle has begun…


A quote from Tom Goodwin VP of Strategy and Innovation at Havas Media made me stop and think…

The power of the internet has completely changed the way we live and the shift in our everyday experiences heavily rely on the power of mobile phones.

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