5 Essential Digital Trends To Kick-Off 2016

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New year means a new start. We bring you 5 essential digital marketing trends for 2016.

Sometimes, being in the know is better than not knowing at all. The key trends in digital marketing for 2015 concluded that content marketing, big data and marketing automation had the most significant impact for businesses.

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Many know the name, but do you know the story…?

Where it all started for Forfront…

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THEN…

It all started in 1998 in Epsom, Surrey. Just four of us, with specialist skills and a lot of enthusiasm. To begin with we created a variety of e-commerce solutions and a unique suite of web tools.

Our email marketing product was the most well-received. It took off in a way we’d not anticipated and quickly gained a reputation for being powerful, intelligent and simple.

As a result we began to develop e-shot™

The first version of e-shot™ launched in 2001. In the fourteen years since we’ve sent over 93 billion emails, for thousands of clients. Version 5 is one of the most effective, fast and capable email marketing tools out there.

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How to achieve more with less!

 

One of my favourite adverts from the past is this one by Honda – it’s coming up to 10 years old now but still stands out. It may surprise you that the entire event is in fact one smooth sequence with no special effects.

It took many attempts to get this perfect run, where everything aligned and performed as expected but eventually they nailed it.


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Advert Advent: WINNER

Advert Advent: Day 18

WINNER

It’s Christmas Eve, and if you’re reading this at work I’m sure time is passing at a snail’s pace.

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We want to reward all you grafters putting the effort in on December 24th with the long-awaited unveiling of our Advert Advent WINNER! If you can call that a reward.

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Advert Advent: Day 17

Advert Advent: Day 17

Argos – Get Set for Advent

Please stand and give a long, fervent, raucous round of applause to Argos.

Why?

Not just because this is the FINAL entry in our #ForfrontAdvertAdvent series, but primarily because the retailer has abandoned those inane blue aliens at long last.

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It actually dropped them in the summer and immediately revamped its advertising with slick, product-heavy campaigns, but it’s with relief that Argos’ Christmas ad is also 100% alien-free.

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Advert Advent: Day 16

Advert Advent: Day 16 

Morrisons – Christmas Advert 2014

Wait a second, is that Andrew “Freddie” Flintoff harvesting Brussels sprouts in a field at the start?

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Sadly it’s just a farmer lookalike, but it wouldn’t surprise anyone. In fact he’s in the supermarket’s 2011 Christmas ad.

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