Forfront is looking for a Digital Marketing Executive with commercial experience to work on brand marketing and lead generation for B2B software brand targeting public sector and enterprise customers.
WHO WE ARE
Forfront is a software house, established in 1998 and based in Epsom,
Surrey. We have many years’ experience
in delivering complex solutions to both public and private sector
organisations.
Forfront’s main product is e-shot™, the secure marketing automation
platform trusted by public sector and enterprise customers to deliver highly
effective email and SMS campaigns.
We are looking for a
Digital Marketing Executive to join the e-shot Customer Success team who is creative, passionate about digital marketing and keen to put
their ideas forward. They will have the ability to 'get things done' in a
flexible, dynamic organisation.
DUTIES AND RESPONSIBILITIES
·
Develop and
execute innovative digital marketing campaigns
·
Forecast and
evaluate campaign investments and deliver ROI
·
Drive social
media channels and grow brand awareness, increase reach and build community
·
Organise and segment data in CRM systems
·
Manage
customer communication campaigns
·
Assist
customers with their own marketing
·
Create engaging
written, video and social content
· Develop and present best practice techniques and thought leadership
THE CANDIDATE
The successful candidate will have a good balance of creative and
analytical skills and be highly organised. You will have demonstrable
commercial experience in implementing B2B campaigns using a combination of email,
social, PR and event marketing and be able to present examples of campaigns
that you have implemented and their results.
Experience in marketing to public sector would be an advantage for this
role.
BENEFITS AND PERKS
·
Health insurance
is offered in the second year
·
Company
pension scheme
·
Paid expenses
PROBATION
3 months
PERSON SPECIFICATION AND KNOWLEDGE
The ideal candidate will be educated
to degree level and a broad experience in a digital marketing environment
(either in-house or at an agency) with experience managing and optimising
digital campaigns.
With strong stakeholder management skills and the ability to work
collaboratively with others, we are looking for someone who is proactive and
self-motivated, who can engage the team and deliver on projects.
WORKING HOURS, PATTERNS, ENVIRONMENT
You will usually work
9am to 6pm, Monday to Friday.
You'll usually work in our Head office, in Epsom town
centre, and may have to attend events.