We are looking for a Digital Marketing Manager with experience in B2B lead generation and a desire to innovate with marketing technology.
WHO WE ARE
e-shot™ is
the marketing automation platform that successful marketers use to deliver
highly-effective email campaigns - from lead nurturing to remarketing, from
newsletters to autoresponders, e-shot™ provides a simple solution to a
sophisticated area of modern marketing.
e-shot™ is
wholly owned by Forfront Ltd – a software development company that has over 20
years of experience in delivering complex solutions for public and private
sector organisations. Forfront joined both the G-Cloud and DOS frameworks in
2015 and is committed to playing an effective role in the government’s digital
transformation programme.
e-shot™ is
currently growing fast and this is a key role that will suit an individual who
can align their own success to that of the business.
DUTIES AND RESPONSIBILITIES
·
Manage integrated digital marketing campaigns
·
Optimise campaigns to deliver leads and an
excellent ROI
·
Administer websites and integrated marketing activities
including SEO and PPC
·
Maintain automations and processes around website
tracking, lead nurturing and event bookings
·
Maintain accurate records and reporting as
requested by the management team
·
Provide analysis on campaign, channel and database
performance and proactively optimise
·
Help to devise and test best-practice methodologies
for integrated campaigns
·
Deliver insights and digital marketing
best-practices to aid our content marketing efforts
·
Present and represent Forfront professionally
THE CANDIDATE
The successful candidate will be
confident with data and have an analytical approach. You will be experienced in
implementing strategic and tactical campaigns across multiple digital channels
and optimising their performance.
At least three years’ commercial
experience in a digital marketing role is essential. Specific experience in
managing paid campaigns across search and social is also essential.
You must possess excellent
communication skills, both written and verbal.
BENEFITS AND PERKS
·
Health insurance is offered in the second year
·
Company pension scheme
·
Paid expenses
PROBATION
3 months
PERSON SPECIFICATION AND KNOWLEDGE
·
Website CMS administration
·
Microsoft Excel – advanced
·
Google Ads / Adwords
·
Google Analytics
·
Facebook Business Manager
·
CRM administration (eg Hubspot, Salesforce)
WORKING HOURS, PATTERNS, ENVIRONMENT
You'll usually work 9am to 6pm, Monday to Friday.
You'll usually work in our Epsom office and may have to
travel to meet clients and attend events.
Our office in Epsom is spacious, offers convenient parking, large
kitchen area, the Wimbledon Corner for table tennis and it is 7 minutes’ walk away
from the main train station. Ask for our
being-a-forfrontier document for more details.
ASAP
