The wait is over, our latest email marketing whitepaper is available and ready to download. The whitepaper is free but it is worth reading below to understand the background research that has informed the insights and arguments made in this edition.
1. YOUR WEBSITE IS MOBILE-UNFRIENDLY
Mobile users expect to get what they want very quickly and easily. They want your site to have “mobile intelligent” features, like one-click to call. It is crucial that your website is optimized for mobile devices to ensure an optimum user experience. With roughly 30% of site visits coming from mobile devices, if you are only giving your users a shrunken version of your desktop site then you’ll be missing out on certain business due to user frustrations.
Is technology taking over?
Many of us have experiences of using services from the Public Sector. Whether that be paying on-line for services, populating forms or even downloading brochures and leaflets.
The consensus is that the Public Sector is being transformed by the introduction of digital and many processes are being digitalised not only for the end user but also for the benefit of Public Sector staff.
With the introduction of mobile and advanced online capabilities in data management there is one key question, are government services prepared for the digital age?
Events are a crucial part of most marketing strategies. They give your prospects and customers the chance to put a face to your brand and help you build more personal relationships and networks. Done right, an event can generate both short term and long term business and deliver significant return on investment. It is important to remember however that the success of any event is underpinned by thorough planning and requires marketing activity before, during and after the event itself takes place. Continue reading Tweet
Although the mobile revolution has now been with us for almost 10 years, there are still many misconceptions. Business decision makers often see the productivity advantage in streamlining their business operations with a mobile app but perceive the development costs to be too high to warrant serious consideration.
This is understandable, given the costs associated with some apps, but it is generally a myth. With the right partner, mobile apps are not as expensive as you may have thought.
If you are reading this blog, the chances are you have recently seen our campaign on email marketing in the fashion industry. If not, check it out at the very bottom of this post.
Email marketing, when done properly, is the most effective tool for fashion or retail brands wanting to reach their customers at the right time with the right message. The fashion and retail sector achieves impressive engagement rates from email marketing, with open rates averaging 22.2% and click through rates averaging 2.65% in 2015. But why is email marketing so effective in this sector?
So, your email marketing is up and running and it’s started off well. You have cleaned your database, your campaigns look good and your engagement rates are improving. You have set up automation for your newsletter sign ups and this crucial part of your digital marketing plan is now ticking – but there’s just one problem… your website.
Boost your email marketing with these new e-shot™ features
There are exciting times ahead for email marketing and with these new features being added to e-shot™, there has never been a better time to maximise your email marketing ROI with us.
How do you measure the success of your events?
It’s that time of year again, where trade shows and events really start to pick up pace. If you are anything like me, you probably measured the success of your event on the volume of new relationships made, and the possibility of new projects on the horizon. But if you step back for a moment and ask yourself ‘am I investing in the future?’ or ‘what am I doing to edge out my competitors?’ then the measure of success take on a different perspective, or do these things not even enter your mind?