UK technology company, Forfront, develops a platform of digital marketing tools for businesses.

UK technology company, Forfront, develops a platform of digital marketing tools for businesses.

For Immediate Release: June 16th, 2016.

Despite increasing costs in digital marketing, technology company Forfront, which is most famous for its email marketing platform e-shot™, has recently released Forfront Marketing Tools – a suite of digital marketing tools, providing businesses with an end to end solution for digital strategy. By hosting these digital tools in one place and giving users the ability to generate easily as much digital marketing output as they want, Forfront has effectively found a way for businesses to reduce the cost of digital marketing whilst being able to actually increase their digital output.

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Mobile users expect to get what they want very quickly and easily. They want your site to have “mobile intelligent” features, like one-click to call. It is crucial that your website is optimized for mobile devices to ensure an optimum user experience. With roughly 30% of site visits coming from mobile devices, if you are only giving your users a shrunken version of your desktop site then you’ll be missing out on certain business due to user frustrations.

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Digital Transformation in the Public Sector


Is technology taking over?

Many of us have experiences of using services from the Public Sector. Whether that be paying on-line for services, populating forms or even downloading brochures and leaflets.

The consensus is that the Public Sector is being transformed by the introduction of digital and many processes are being digitalised not only for the end user but also for the benefit of Public Sector staff.

With the introduction of mobile and advanced online capabilities in data management there is one key question, are government services prepared for the digital age?

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How to use email to market events

Events blog bannerEvents are a crucial part of most marketing strategies. They give your prospects and customers the chance to put a face to your brand and help you build more personal relationships and networks. Done right, an event can generate both short term and long term business and deliver significant return on investment. It is important to remember however that the success of any event is underpinned by thorough planning and requires marketing activity before, during and after the event itself takes place. Continue reading

The Number One Myth about Mobile Apps


Although the mobile revolution has now been with us for almost 10 years, there are still many misconceptions. Business decision makers often see the productivity advantage in streamlining their business operations with a mobile app but perceive the development costs to be too high to warrant serious consideration.

This is understandable, given the costs associated with some apps, but it is generally a myth. With the right partner, mobile apps are not as expensive as you may have thought.

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Why email is so effective for fashion and retail brands

If you are reading this blog, the chances are you have recently seen our campaign on email marketing in the fashion industry. If not, check it out at the very bottom of this post.

email marketing nailed

Email marketing, when done properly, is the most effective tool for fashion or retail brands wanting to reach their customers at the right time with the right message. The fashion and retail sector achieves impressive engagement rates from email marketing, with open rates averaging 22.2% and click through rates averaging 2.65% in 2015. But why is email marketing so effective in this sector?

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How to boost conversions with landing pages


So, your email marketing is up and running and it’s started off well. You have cleaned your database, your campaigns look good and your engagement rates are improving. You have set up automation for your newsletter sign ups and this crucial part of your digital marketing plan is now ticking – but there’s just one problem… your website.

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