Email Campaign of the Month for February: The Rock
The Forfront Email Campaign of the Month winner for February has been chosen. Claiming the prize with a mouth-watering message is… The Rock!
Developed in 2010, The Rock is a vibrant retail and leisure scheme in Bury that includes Debenhams and M&S as its flagship stores, flanked by Primark, JD, Next, River Island and H&M stores. The Rock is a mixed-use scheme offering a shopping, dining and leisure experience all within one complex.
The campaign was based around the indulgent, tasty treats available in The Rock’s food outlets.
Discover why it has claimed our monthly award below.
Split Testing Tips to Transform Your Email Marketing
Email split testing (also known as A/B testing or multivariate testing) is a method of conducting controlled experiments with the goal of improving display or click through rates. Improving display and click through rates is, naturally, one of the ultimate goals of email marketing.
Everyone has a smartphone these days and people love apps. Browsing websites on a phone can be extremely irritating if they aren’t completely optimised for mobile devices. Therefore, a mobile app eliminates this worry instantly.
The mobile age isn’t just the future, it’s right now.
Don’t look so worried Doc, apps aren’t that scary.
Chosen from thousands of campaigns sent on the e-shot™ system over the last four weeks, the ARAM newsletter from January 6th had the subject line “Aram Store Winter Sale: ex-display discounts in store” and is a very worthy winner for a range of reasons.
Look, fair play to Asda, they’ve actually thought about this campaign for a little while.
I said 2013’s effort, “Feels as though a lazy 16 year old work experience kid was given an hour to come up with a vaguely festive concept to demonstrate how Asda are cheaper than their rivals. If their slogan was “our prices are as cheap as this advert”, then at least it would be funny.”
2014’s ad is a massive improvement on that shambles.