I love the simple, smart style of his work which often uses humour or intelligence to make a point. But he doesn’t talk down to his audience with over-complicated concepts or pretentious wordplay.
These were part of one of his most famous ad campaigns, for Rolling Stone magazine. The publication was struggling to sell advertising space because it had an image problem – people thought its readership were hippies.
His work should be more widely admired – and modern marketers could take some inspiration from his campaigns. The minimalistic, memorable and powerful campaigns seem ideally suited to short attention spans and modern digital channels such as email marketing or social media.
Giving him a spotlight on this blog for a moment, I decided to focus on another ad campaign series that really captured my imagination, but is probably less well known than the Rolling Stone ads.
It’s clever, witty and still seems unique a quarter of a century later!
Google’s Recent Changes Could Have Already Had Costly Repercussions for Your Business
As of April 21st, you will have fallen down Google’s search rankings if your website isn’t mobile-friendly – and this could seriously impact your revenue. But it’s not too late to do something about it.
Email Campaign of the Month for March: Wentbridge House
The Forfront Email Campaign of the Month winner for February has been chosen. Claiming the prize with an effective, simple and concise message is… Wentbridge House!
Set in 20 acres of countryside and surrounded by the breath-taking scenery of West Yorkshire’s Went Valley, Wentbridge House provides the perfect place to escape, relax and unwind. A multi-award-winning country house hotel, Wentbridge offers comfortable bedrooms, delicious food, beautiful gardens & friendly service.
Read on below to see the campaign and discover why it has claimed our monthly award.
This post was originally published in July 2014. It proved so popular that we thought we should recycle the blog, but only after dragging it kicking and screaming from 2014 into 2015. The Brazilian FIFA World Cup is out, and the Cycling Tour de Yorkshire is most definitely in...
You’re hot, you’re bothered and you need to send an email campaign.
Undoubtedly, the summer presents a unique set of challenges for email marketing success.
There’s no two ways about it, your audience are going to be in and out of work and more distracted than usual!
That’s why we’ve put together this guide; to show you a variety of ways to turn summer email marketing difficulties into positives.
Watch as your summertime emails not only do better than expected, but better than ever!
A lot of the time an unusual approach can work best for higher display rates, clicks and engagement. Boosting your brand’s reputation overall, as well as leaving contacts feeling positive about your marketing.
Email Campaign of the Month for February: The Rock
The Forfront Email Campaign of the Month winner for February has been chosen. Claiming the prize with a mouth-watering message is… The Rock!
Developed in 2010, The Rock is a vibrant retail and leisure scheme in Bury that includes Debenhams and M&S as its flagship stores, flanked by Primark, JD, Next, River Island and H&M stores. The Rock is a mixed-use scheme offering a shopping, dining and leisure experience all within one complex.
The campaign was based around the indulgent, tasty treats available in The Rock’s food outlets.
Discover why it has claimed our monthly award below.