The Benefits of Business Blogging
Recently, an article ran on the B2B Marketing website documenting how few UK companies run a blog.
“Only one in eight (12%) UK businesses run a blog as part of their wider sales and marketing strategy, according to a new report by Catalogues 4 Business (C4B).
“Just 4% of the 300 UK B2B and B2C companies surveyed said they plan on creating a business blog in the next 12 months.
“Meanwhile, 2% believe their blog helped to deliver sales, compared to the 24% who attributed sales directly to the success of networking.”
Read the article in full here.
I agree that it’s hard to say any blog directly leads to sales. It wouldn’t be a very good blog if every article was heavy self-promotion, screaming “BUY FROM US NOW”. Blogs are about entertaining, informing and engaging people.
However, there are a lot of benefits of business blogging and we thought the 88% of British companies without a blog needed to hear them.