Advert Advent: Day 16

Advert Advent: Day 16 

Morrisons – Christmas Advert 2014

Wait a second, is that Andrew “Freddie” Flintoff harvesting Brussels sprouts in a field at the start?

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Sadly it’s just a farmer lookalike, but it wouldn’t surprise anyone. In fact he’s in the supermarket’s 2011 Christmas ad.

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25 Signs You Work In Email Marketing

 

25 Signs You Work In Email Marketing

Whether you work for an email marketing provider or specialise in sending email marketing campaigns, these are 25 things that everyone will recognise.

1. When you explain what you do, people say: “oh so you send me all that spam”.

Every. Single. Time.

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Advert Advent: Day 15

 

Advert Advent: Day 15 

Asda - The story of Christmas smiles

Look, fair play to Asda, they’ve actually thought about this campaign for a little while.

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I said 2013’s effort, “Feels as though a lazy 16 year old work experience kid was given an hour to come up with a vaguely festive concept to demonstrate how Asda are cheaper than their rivals. If their slogan was “our prices are as cheap as this advert”, then at least it would be funny.”

2014’s ad is a massive improvement on that shambles.

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Advert Advent: Day 13

 

Advert Advent: Day 13

Harrods – The Land of Make Believe

Once upon a time, Harrods was famous for its adverts after Christmas.

Now, not wanting to get left behind by the big marketing machines in the run up to Christmas Day, the department store has decided it should probably advertise during November and December too.

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Advert Advent: Day 10

 

Advert Advent: Day 10

Boots – #SpecialBecause

There are three main Christmas advertising techniques in 2014.

1. The cheap and cheerful, “look at our products!” approaches of retailers such as Aldi and Lidl.

2. Similar product demonstration ads but with slight quirky, fun or magical aspects; from shops like M&S, Tesco and Halfords.

3. Or the most commonly abused yuletide advertising tactic of them all; aiming to hit you right in the emotional jugular. This year dominated by brands like Sainsbury’s, Waitrose and John Lewis.

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The pharmacy chain might not be throwing around the same publicity clout as John Lewis’s penguin or the Sainsbury’s wartime kickabout, but Boots shouldn’t be overlooked.

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Advert Advent: Day 8

Advert Advent: Day 8 
Tesco – Lights On Christmas 2014

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I really liked Tesco’s Christmas ad last year even though it was hardly revolutionary. 8mm-style home movie footage, Rod Stewart’s sultry tones; what wasn’t to love?

In 2014 the supermarket colossus has played it safe again, but far less effectively.

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