Email Campaign of the Month for March: Wentbridge House
The Forfront Email Campaign of the Month winner for February has been chosen. Claiming the prize with an effective, simple and concise message is… Wentbridge House!
Set in 20 acres of countryside and surrounded by the breath-taking scenery of West Yorkshire’s Went Valley, Wentbridge House provides the perfect place to escape, relax and unwind. A multi-award-winning country house hotel, Wentbridge offers comfortable bedrooms, delicious food, beautiful gardens & friendly service.
Read on below to see the campaign and discover why it has claimed our monthly award.
This post was originally published in July 2014. It proved so popular that we thought we should recycle the blog, but only after dragging it kicking and screaming from 2014 into 2015. The Brazilian FIFA World Cup is out, and the Cycling Tour de Yorkshire is most definitely in...
You’re hot, you’re bothered and you need to send an email campaign.
Undoubtedly, the summer presents a unique set of challenges for email marketing success.
There’s no two ways about it, your audience are going to be in and out of work and more distracted than usual!
That’s why we’ve put together this guide; to show you a variety of ways to turn summer email marketing difficulties into positives.
Watch as your summertime emails not only do better than expected, but better than ever!
A lot of the time an unusual approach can work best for higher display rates, clicks and engagement. Boosting your brand’s reputation overall, as well as leaving contacts feeling positive about your marketing.
Email Campaign of the Month for February: The Rock
The Forfront Email Campaign of the Month winner for February has been chosen. Claiming the prize with a mouth-watering message is… The Rock!
Developed in 2010, The Rock is a vibrant retail and leisure scheme in Bury that includes Debenhams and M&S as its flagship stores, flanked by Primark, JD, Next, River Island and H&M stores. The Rock is a mixed-use scheme offering a shopping, dining and leisure experience all within one complex.
The campaign was based around the indulgent, tasty treats available in The Rock’s food outlets.
Discover why it has claimed our monthly award below.
Split Testing Tips to Transform Your Email Marketing
Email split testing (also known as A/B testing or multivariate testing) is a method of conducting controlled experiments with the goal of improving display or click through rates. Improving display and click through rates is, naturally, one of the ultimate goals of email marketing.
Everyone has a smartphone these days and people love apps. Browsing websites on a phone can be extremely irritating if they aren’t completely optimised for mobile devices. Therefore, a mobile app eliminates this worry instantly.
The mobile age isn’t just the future, it’s right now.
Don’t look so worried Doc, apps aren’t that scary.
Chosen from thousands of campaigns sent on the e-shot™ system over the last four weeks, the ARAM newsletter from January 6th had the subject line “Aram Store Winter Sale: ex-display discounts in store” and is a very worthy winner for a range of reasons.