Press Release: Forfront and the AIA



Email marketing specialists Forfront announce strategic partnership with The Association of International Accountants (AIA)

The Association of International Accountants (AIA) and Forfront announce a strategic partnership to equip accountancy firms with the resources and knowledge to promote their services better and grow.

Research by the technology provider Wolters Kluwer found that less than a third (29.9%) of accountancy firms have dedicated marketing staff, yet just 31.2% outsource any promotional responsibilities (source). The AIA wants to change this situation in order for its members to prosper while Forfront is looking to consolidate its position in within this developing market.

Primarily, Forfront will offer its services and marketing guidance at preferential rates to AIA members so that they can easily acquire, retain and grow their customer bases through both email marketing software and bundled marketing services. The strategic partnership between AIA and Forfront will also benefit both businesses through co-marketing, an exchange of expertise, the production of unique content and services.

The AIA will promote Forfront’s services to The AIA members and contacts via its official publications, regular newsletters, dedicated web pages, a listing in an online services directory and on social media. Forfront will provide The AIA with comprehensive email marketing services and access to its innovative email marketing software, e-shot™.

Vicki Russell, Marketing Manager at Forfront, explained, “As an organisation with a long history of dealing with various accountancy firms we are delighted to be working closely with The AIA. We are exceptionally keen to enable its members to make use of our services to fulfil their potential while we believe this partnership will be hugely important for both organisations.”

This partnership came into effect at the start of September when The AIA began using Forfront’s e-shot™ system and The AIA’s members were made aware of Forfront’s services.

The Association of International Accountants (AIA)

The AIA is a global body for professional accountants with branches around the world in locations such as China, Hong Kong, Malaysia, Singapore and the UK. It aims to create world class accountants; through offering high-standard, relevant and innovative qualifications, and providing first-class, tailored and pertinent services for its members around the world. Founded in 1928, The AIA has promoted the concept of ‘international accounting’ to create a global network of accountants in 105 countries worldwide.

Prepare For Christmas With Email Marketing


Prepare For Christmas With Email Marketing.

An apology in advance, this post mentions the word Christmas. More than once. It already has.

I know, I know, “But it’s only September!” “Summer is barely over!” “I’m still in my speedos!


Photo source.

Nevertheless, from an email marketing perspective it is absolutely vital to plan for the impending festive season right now.

Therefore our Email Tip of the Month for September is made up of three key points for email marketing at Christmas. So you can get prepared now, to properly capitalise on the season of goodwill.

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Email Campaign of the Month: Slipcase™ September 2014


Email Campaign of the Month for September: Slipcase™ – Sent 03.09.2014

Without any rambling, this month’s Email Campaign of the Month on the e-shot™ system has been awarded to Slipcase™ for its message sent 03/09/2014.

Slipcase™ is the (Re)Insurance Industry’s central content platform.

The reason we’ve abandoned a lengthy, tension-building intro this month is because we wanted to get straight to the point. Just as the email sent by Slipcase™ shows its quality without any preamble either!

Its glorious, artistic and effective banner image immediately grabbed our attention, right at the top of the email. A perfect eye-catching image to get recipients interested quickly.

Slipcase - Banner

Read on to see the full email and the other reasons Slipcase™ are worthy winners!

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The Benefits of Business Blogging

The Benefits of Business Blogging

Recently, an article ran on the B2B Marketing website documenting how few UK companies run a blog.

Blog in typescript letters

“Only one in eight (12%) UK businesses run a blog as part of their wider sales and marketing strategy, according to a new report by Catalogues 4 Business (C4B).

“Just 4% of the 300 UK B2B and B2C companies surveyed said they plan on creating a business blog in the next 12 months.

“Meanwhile, 2% believe their blog helped to deliver sales, compared to the 24% who attributed sales directly to the success of networking.”

Read the article in full here.

I agree that it’s hard to say any blog directly leads to sales. It wouldn’t be a very good blog if every article was heavy self-promotion, screaming “BUY FROM US NOW”. Blogs are about entertaining, informing and engaging people.

However, there are a lot of benefits of business blogging and we thought the 88% of British companies without a blog needed to hear them.

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Is This the Worst Copywriting Ever?


Is This the Worst Copywriting Ever?

This is the “concept” on the website of a company who shall remain nameless.


Just let it sink in for a moment:


“Live, social and communication solution”.


“Seamlessly integrated relations”.

It must be one of the worst examples of corporate-speak, business-talk and marketing-guff that I’ve ever seen.

But that’s not all.

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Press Release: Forfront & CANDDi



Email marketing specialist Forfront and intelligent analytics platform CANDDi celebrate the one year anniversary of their partnership – August 2014

Integration between Forfront’s established email marketing system e-shot™ and CANDDi’s revolutionary analytics platform has created the tantalising prospect of email marketing with greater insight than ever before.

The partnership was established just over a year ago, as Forfront and CANDDi agreed a strategic partnership as well as innovative system integration, bringing together CANDDi’s pioneering analytics and Forfront’s e-shot™ email marketing system. The partnership involves co-marketing activities via email, social media and guest blog contributions, and is largely centred on system integration. CANDDi’s technology has been available to all e-shot™ users for the past thirteen months already.

Every email marketing platform offers some aspect of statistics and report-generation while CANDDi integration enables e-shot™ to progress beyond traditional analytics to identify people, companies and leads – right down to personal information like their name, company, social networking information, geographical location and each visitor’s individual statistics and details. CANDDi’s use of Visitor Level Tracking is one of their most novel and innovative progressions above normal web analytics. Others use IP tracking or cookie based analytics, whereas CANDDi merges these with their own intricate algorithms.

As part of the partnership agreement, Forfront promotes CANDDi to its clients through several mediums including email and social media, produces guest content for the CANDDi bi-weekly newsletters and prominently positions the CANDDi logo on relevant webpages. CANDDi trained the Forfront sales and marketing teams to use the analytics platform better for its own lead generation as well as producing content for the Forfront blog.


CANDDi’s core technology is a big-data analytics platform that brings together click-stream data, Personal Identifiable Information and CRM data to produce deep analysis of visitors. CANDDi recognises and tells you who is on your website, not just how many people. It provides real time visitor level data for automated interactions, but also can generate aggregated data for more traditional analysis at a level not seen before.

Press Release: Forfront & Surrey Chambers of Commerce


Press Release Generated: 27th August 2014

Strategic partnership between Surrey Chambers of Commerce and Forfront

Long-standing partnership includes co-marketing, member discounts, event attendance and exchange of local knowledge.

The Surrey Chambers of Commerce and Forfront have a well-established relationship that began in 2013. Designed for the purposes of co-marketing, mutually raising profiles and offering services to businesses in the local area, the partnership makes available the resources to help them grow and develop.

Forfront supply the Surrey Chambers with its e-shot™ email marketing system to deliver its weekly newsletter as well as various other promotional messages. Forfront also provides content for its weekly newsletters, magazine contributions, marketing advice and guidance, discounts on services for Surrey Chambers members, as well as speaking at Surrey Chambers events.

As both a member and partner of the Surrey Chambers of Commerce, Forfront receives a company profile published in Weekly News, press releases and articles published in Weekly News or The Chamber Magazine, a listing in the online directory, ability to upload news and events on the members’ section of the site and free admission to various Surrey Chambers’ networking business events throughout the year.

The partnership has already been in place for well over a year and has continued as a result of proving extremely beneficial for businesses in the Surrey area.

Ella Parks, Marketing Executive at the Surrey Chambers, said, “Surrey has a vibrant and dynamic business community and we always try to support these local businesses wherever possible. We very much look forward to working closely with Forfront on a programme of events and promotional activities, raising awareness of the benefits effective e-marketing can bring to our members and our wider network.”

Vicki Russell, Marketing Manager at Forfront, explained, “Working with the Surrey Chambers is the natural thing to do for any ambitious business based in Surrey, but partnering with the Chambers has meant we can give something back to the area too, in the form of marketing services and product discounts. The Surrey Chambers has given us a really impressive array of resources and opened up connections that we wouldn’t have found anywhere else. Together, our businesses are working to aid the growth and prosperity of Surrey through knowledge sharing and unrivalled networking possibilities.”

Surrey Chambers of Commerce

Surrey Chambers of Commerce is a local association dedicated to promoting and protecting the interests of the business community in Surrey, with a membership representing every sector of the workforce. It works hard to ensure that the continued growth of the area takes into account the needs of businesses, as well as supplying a range of high quality services to help businesses grow and meet new potential customers.

A Heartwarming Social Media Success Story


A Heartwarming Social Media Success Story

In a slight change of pace today we’ve got a brief local interest story on the Forfront blog.

This not only features a heart-warming example of humanity right around the corner from our offices here in Epsom, Surrey, but also demonstrates the incredibly effective power of social media.

On August 6th the What’s On in Epsom Facebook page created the following post:

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This Natwest Summer Email is Right on the Money


This Natwest Summer Email is Right on the Money

At the end of July we presented you with our hot top tips for successfully engaging subscribers and making sales with email marketing during the summer months.

A few days letter this summer email hit my inbox from Natwest.

Natwest Summer Email 1

Beginning with a personalised subject line offering summer-themed advice (“Mr Hughes, helpful tips for a hassle free summer”), it’s as if the British high street bank has followed nearly every point in our summer top tips piece.

And who can blame them?!

Have a look at the full email after the jump.

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Now Gmail Help People Unsubscribe


Now Gmail Help People Unsubscribe

When Gmail make a change it’s big news in the world of email, email marketing and technology; no matter how minor the change seems at first.

Google’s latest email development is all about making “Unsubscribing simplified”.


Photo source.

Including an “unsubscribe” link or option to opt-out is a legal requirement in email marketing and Google are using this to help their users get rid of their peskier and more persistent email subscriptions.

As Google explain:

“Now when a sender includes an ‘Unsubscribe’ link in a Promotions, Social or Forums message, Gmail will surface it to the top, right next to the sender address. If you’re interested in the message’s content, it won’t get in the way, and if not, it’ll make it easier to keep your inbox clutter-free.”

From an email marketing standpoint it’s good to know what’s going on with one of the world’s most popular email clients. Any mention of changes to the way people interact with campaigns – especially regarding subscriptions – is a big deal.

Will people start unsubscribing en mass? Is this a worrying development for email marketers?

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