21 Tricks for Exceptional Email Copywriting


21 Tricks for Exceptional Email Copywriting

Although you might not realise it, the content of your email campaigns could be costing you time, money and subscribers.

You don’t have to be writing abominable copy; even tiny oversights or missed opportunities might turn a potential buyer into an unsubscriber.

We’ve put together these 21 tricks so your email copywriting doesn’t fall into common traps, annoy your readers or disgust your recipients.

Heed our words of wisdom to get more people following your instructions, enjoying your campaigns and buying from your business.

mad men

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There’s no need for a complex strategy or shady tactics to transform your email copywriting. Our 21 email copywriting tricks will help you get real results, right away.

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Email Campaign of the Month: The Rock


Email Campaign of the Month for February: The Rock

Sent 16.02.15

The Forfront Email Campaign of the Month winner for February has been chosen. Claiming the prize with a mouth-watering message is… The Rock!

Developed in 2010, The Rock is a vibrant retail and leisure scheme in Bury that includes Debenhams and M&S as its flagship stores, flanked by Primark, JD, Next, River Island and H&M stores. The Rock is a mixed-use scheme offering a shopping, dining and leisure experience all within one complex.

The campaign was based around the indulgent, tasty treats available in The Rock’s food outlets.

the rock

Discover why it has claimed our monthly award below.

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Split Testing Tips to Transform Your Email Marketing


Split Testing Tips to Transform Your Email Marketing

Email split testing (also known as A/B testing or multivariate testing) is a method of conducting controlled experiments with the goal of improving display or click through rates. Improving display and click through rates is, naturally, one of the ultimate goals of email marketing.

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Therefore, we’ve put together these tips for improving your split testing and optimising your email marketing.

To illustrate the point, we’ve included the results of a recent split test we carried out on a Forfront campaign. Read on for more info.

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9 Reasons Your Company Needs a Mobile App Now


9 Reasons Your Company Needs a Mobile App Now

1. Embrace the Mobile Age

Everyone has a smartphone these days and people love apps. Browsing websites on a phone can be extremely irritating if they aren’t completely optimised for mobile devices. Therefore, a mobile app eliminates this worry instantly.

The mobile age isn’t just the future, it’s right now.

mobile age

Don’t look so worried Doc, apps aren’t that scary.

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Email Campaign of the Month: ARAM


Email Campaign of the Month for January: ARAM

Sent 06.01.15

The winner of the first 2015 Forfront Email Campaign of the Month award is in…

And the accolade goes to ARAM!

This is the second ever winner of the Email Campaign of the Month award that has been entirely designed using e-shot™’s Drag & Drop message creation method.

aram

Chosen from thousands of campaigns sent on the e-shot™ system over the last four weeks, the ARAM newsletter from January 6th had the subject line “Aram Store Winter Sale: ex-display discounts in store” and is a very worthy winner for a range of reasons.

Have a look at the email campaign below.

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Advert Advent: WINNER

Advert Advent: Day 18

WINNER

It’s Christmas Eve, and if you’re reading this at work I’m sure time is passing at a snail’s pace.

john lewis clock

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We want to reward all you grafters putting the effort in on December 24th with the long-awaited unveiling of our Advert Advent WINNER! If you can call that a reward.

winner

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Advert Advent: Day 17

Advert Advent: Day 17

Argos – Get Set for Advent

Please stand and give a long, fervent, raucous round of applause to Argos.

Why?

Not just because this is the FINAL entry in our #ForfrontAdvertAdvent series, but primarily because the retailer has abandoned those inane blue aliens at long last.

argos

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It actually dropped them in the summer and immediately revamped its advertising with slick, product-heavy campaigns, but it’s with relief that Argos’ Christmas ad is also 100% alien-free.

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Advert Advent: Day 16

Advert Advent: Day 16 

Morrisons – Christmas Advert 2014

Wait a second, is that Andrew “Freddie” Flintoff harvesting Brussels sprouts in a field at the start?

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Sadly it’s just a farmer lookalike, but it wouldn’t surprise anyone. In fact he’s in the supermarket’s 2011 Christmas ad.

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25 Signs You Work In Email Marketing

 

25 Signs You Work In Email Marketing

Whether you work for an email marketing provider or specialise in sending email marketing campaigns, these are 25 things that everyone will recognise.

1. When you explain what you do, people say: “oh so you send me all that spam”.

Every. Single. Time.

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