Joyeux Anniversaire! Café Rouge’s Birthday Email Marketing
The other week on the Forfront blog I talked about the barrage of birthday email marketing sent by different brands like Pizza Express, Natwest, American Apparel and Subway.
I can’t quite work out how I ruined things for Café Rouge, but on 8th November they sent me an email with the subject line “It’s your Birthday – Free bottle of bubbly!” only a full 17 days late.
This isn’t the first time we’ve looked at Café Rouge’s email marketing. There was the lovely Valentine’s Day campaign as well as the brilliantly spontaneous and reactive email capitalising on a 48 hour tube strike in February 2014.
Despite the tardiness of its birthday email marketing message, I thought it only fair to review the French restaurant chain’s birthday campaign; to see how it compares to the competition.