FOR IMMEDIATE RELEASE September 2014
Email marketing specialists Forfront announce strategic partnership with The Association of International Accountants (AIA)
The Association of International Accountants (AIA) and Forfront announce a strategic partnership to equip accountancy firms with the resources and knowledge to promote their services better and grow.
Research by the technology provider Wolters Kluwer found that less than a third (29.9%) of accountancy firms have dedicated marketing staff, yet just 31.2% outsource any promotional responsibilities (source). The AIA wants to change this situation in order for its members to prosper while Forfront is looking to consolidate its position in within this developing market.
Primarily, Forfront will offer its services and marketing guidance at preferential rates to AIA members so that they can easily acquire, retain and grow their customer bases through both email marketing software and bundled marketing services. The strategic partnership between AIA and Forfront will also benefit both businesses through co-marketing, an exchange of expertise, the production of unique content and services.
The AIA will promote Forfront’s services to The AIA members and contacts via its official publications, regular newsletters, dedicated web pages, a listing in an online services directory and on social media. Forfront will provide The AIA with comprehensive email marketing services and access to its innovative email marketing software, e-shot™.
Vicki Russell, Marketing Manager at Forfront, explained, “As an organisation with a long history of dealing with various accountancy firms we are delighted to be working closely with The AIA. We are exceptionally keen to enable its members to make use of our services to fulfil their potential while we believe this partnership will be hugely important for both organisations.”
This partnership came into effect at the start of September when The AIA began using Forfront’s e-shot™ system and The AIA’s members were made aware of Forfront’s services.
The Association of International Accountants (AIA)
The AIA is a global body for professional accountants with branches around the world in locations such as China, Hong Kong, Malaysia, Singapore and the UK. It aims to create world class accountants; through offering high-standard, relevant and innovative qualifications, and providing first-class, tailored and pertinent services for its members around the world. Founded in 1928, The AIA has promoted the concept of ‘international accounting’ to create a global network of accountants in 105 countries worldwide.