Careful Now! Use Reviews and Testimonials Wisely

 

Careful Now! Using Customer Reviews and Testimonials Wisely

Helpful Reviews

User reviews and testimonials can be a really beneficial – and profitable – selling tool for businesses.

The clothing retailer figleaves.com found that, “Products with reviews have a 35.27% higher overall session conversion rate”, than those without reviews.

While the computer giant Dell discovered that the conversion rate doubled when shoppers viewed customer ratings, reviews and testimonials.

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Source.

 Unhelpful Reviews

As user reviews can clearly dramatically influence buying decisions, more and more sites allow users to post opinions. While the broadcasting of these opinions has the potential to increase conversion rates – brands should be wary.

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Joyeux Anniversaire! Café Rouge’s Birthday Email Marketing

 

Joyeux Anniversaire! Café Rouge’s Birthday Email Marketing

The other week on the Forfront blog I talked about the barrage of birthday email marketing sent by different brands like Pizza Express, Natwest, American Apparel and Subway.

sub-image I can’t quite work out how I ruined things for Café Rouge, but on 8th November they sent me an email with the subject line “It’s your Birthday – Free bottle of bubbly!” only a full 17 days late.

This isn’t the first time we’ve looked at Café Rouge’s email marketing. There was the lovely Valentine’s Day campaign as well as the brilliantly spontaneous and reactive email capitalising on a 48 hour tube strike in February 2014.

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Despite the tardiness of its birthday email marketing message, I thought it only fair to review the French restaurant chain’s birthday campaign; to see how it compares to the competition.

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Email Campaign of the Month: Motor Trader

Email Campaign of the Month for November: Motor Trader
Sent 16.10.2014

In July Motor Trader, published by Metropolis Business Media and twice winner of the Headline Auto Business Publication of the Year Award, re-launched its website on an all-new, fully responsive platform.

As part of the process, which also saw the magazine launch a YouTube channel and Facebook page, the magazine revamped and re-launched its daily news email service.

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How to Build a Mobile App Empire

 

How to Build a Mobile App Empire

A Snapshot of Success

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Pic source.

 Launched in 2010, Instagram was bought by Facebook for $1 billion just two years later.

Yahoo! Inc. is close to investing in Snapchat in a funding round that values the startup at $10 billion. Snapchat was initially devised in 2011 by two Stanford University students.

Fifty days after its release in 2012, Draw Something had been downloaded 50 million times. It was bought by Zynga for $200 million six weeks after the launch.

In June 2014 Uber raised $1.2bn in capital to value the company at $18.2bn. The taxi app is available in 45 countries around the world.

The makers of Candy Crush Saga are valued at more than $7 billion. It had over ten million downloads in December 2012 alone.

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Gif source.

The Reality

Of course, to expect success like the examples above is delusional. Part of the reason for such explosions of interest is down to the apps going viral.

Try all you might, you can’t force something to spread like online wildfire.

However, there are a lot of things you can do to give yourself the best chance of creating and profiting from a brilliant mobile and tablet app.

We can’t guarantee you’ll become a mobile app emperor overnight – but follow our advice to give your app a great head start.

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5 Ways to Cheat at Email Marketing – and Get Away With It

 

5 Ways to Cheat at Email Marketing – and Get Away With It

Sending normal emails is easy. Everyone does it. So why is email marketing so much more complicated?

If only there was a way to cheat at email marketing.

If only there was a way to avoid the puzzling terminology and get by with a complete lack of technical know-how.

If only there was a way to drive traffic to your website, nurture engagement and generate leads without having to understand and study any of the boring stuff.

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Image source.

Well, hold on a second, there is now.

Read on for Forfront’s five ways to cheat at email marketing.

It might not actually be cheating, but it’ll feel like that compared to learning HTML, struggling with the jargon and spending hours writing, designing and editing.

Armed with these tips you’ll be able to finally make your parents proud, impress your fastidious boss and charm potential lovers* by quickly creating email marketing campaigns like an expert.

But remember; if you get caught “cheating” your way to email marketing success you didn’t hear it from us, right?

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*Cheating your way to email marketing success may or may not achieve these things.

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What Does Google’s Inbox Mean for Email Marketing?

 

What Does Google’s Inbox Mean for Email Marketing?

Introducing Inbox

Last week Google announced a brand new email mobile app; Inbox.

As we all know by now, in the tech and digital marketing world, Google news = big news.

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So, to quickly summarise the basic features of the app, the BBC explains that Inbox will:

  • highlight key information from important messages, such as flight itineraries, event information and photographs
  • let users add their own reminders – to pick up dry-cleaning or give parents a call, for example
  • categorise messages – clustering together receipts or bank statements for instance

Below is the official Google trailer/demo/advert/aspirational clip that makes your life seem rubbish.

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A Barrage of Birthday Emails

 

A Barrage of Birthday Emails

Last week was my 25th birthday.

“Hey! Old man! Stop making this blog all about you!”

I know, I know. Sorry. Bear with me for a second.

As well as being a quarter of a century since my birth, there was also something remarkable occurring in my inbox. And you can’t usually say there’s anything remarkable about receiving a load of promotional emails.

To mark my birthday I was inundated with marketing emails from brands, all congratulating me on being a year older, offering me something for nothing and at the same time encouraging me to part with some cash.

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Emails timed to hit subscribers on their birthdays are nothing new. Manchester City even sends them. I’m fairly sure I’ve taken Pizza Express up on the free bottle of Prosecco a couple of times in the past. It’d be rude not to.

However, this email marketing tactic and trend seems to have grown rapidly within the last twelve months.

When done well and coupled with a temping incentive they can be really effective, but it can be a bit creepy for a big brand, already addressing you by name, to be trying to muscle in on your birthday with a thinly-veiled promo as well.

So I decided it would be wise to assess the quality of these birthday messages.

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How to Create a Christmas Marketing Masterstroke

 

How to Create a Christmas Marketing Masterstroke

Wouldn’t it be great if your employees could let loose, you could raise money for charity and you could get noticed on social media all at once…

Charity Events & Social Standing

If you follow a couple of businesses on Twitter, Facebook or Instagram, it won’t take you long before you see updates that show employees having fun.

Not necessarily laughing their heads off, “five pints at the pub for lunch was bad for productivity – YOLO!” fun, but the little activities that most companies take part in. They’re usually for a good cause.

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Image source.

 

The ice bucket challenge, Movember, wear pink for breast cancer, charity bake sales, raffles, sports days and the like.

All very worthy endeavours that businesses take part in for good reasons. They then post proof to social media to raise awareness – as well as to show their lighter side.

There is absolutely nothing wrong with jumping on a passing fad or enjoying an annual event to raise money and earn a bit of online attention at the same time.

Did you know, on Twitter and Facebook posts with photos get twice the engagement rate of those without?

However, while things like the ice bucket challenge quickly become passé, there is a relatively unexplored avenue that businesses should consider for fundraising as well as publicity. And essentially every company in the UK (and beyond) holds one of these shindigs already.

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Email Campaign of the Month: Brownhill Insurance

Email Campaign of the Month for October: Brownhill Insurance

Sent 26.09.2014

October’s Email Campaign of Month winner is a ground-breaking milestone for this prize. This message was created in an entirely different way to any other Campaign of the Month victor ever.

The company responsible for this landmark Campaign of the Month is Brownhill Insurance.

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Why was the message such a landmark/milestone/ground-breaker compared to all previous winners?

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The More the Merrier or Less is More on Social Media?

The More the Merrier or Less is More: How Often Should You Post on Social Media?

Forfront’s Tip of the Month for October is all about social media. Specifically, how often you should post on Twitter, Facebook, LinkedIn and Google+. No business wants to drive their audience mad, but we don’t want to be forgotten either.

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Gif source.

Quite some time ago we criticised a clothing retailer for its ridiculous email marketing frequency. Social media doesn’t face quite the same limitations; too many posts in a day won’t give the impression that a brand is invading someone’s personal space.

However, your audience still might be turned off if a company’s posts are dominating their timelines – while if that business hasn’t uploaded anything in a while it can be easy to forget about them.

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