The Benefits of Business Blogging

The Benefits of Business Blogging

Recently, an article ran on the B2B Marketing website documenting how few UK companies run a blog.

Blog in typescript letters

“Only one in eight (12%) UK businesses run a blog as part of their wider sales and marketing strategy, according to a new report by Catalogues 4 Business (C4B).

“Just 4% of the 300 UK B2B and B2C companies surveyed said they plan on creating a business blog in the next 12 months.

“Meanwhile, 2% believe their blog helped to deliver sales, compared to the 24% who attributed sales directly to the success of networking.”

Read the article in full here.

I agree that it’s hard to say any blog directly leads to sales. It wouldn’t be a very good blog if every article was heavy self-promotion, screaming “BUY FROM US NOW”. Blogs are about entertaining, informing and engaging people.

However, there are a lot of benefits of business blogging and we thought the 88% of British companies without a blog needed to hear them.

Continue reading

Is This the Worst Copywriting Ever?


Is This the Worst Copywriting Ever?

This is the “concept” on the website of a company who shall remain nameless.


Just let it sink in for a moment:


“Live, social and communication solution”.


“Seamlessly integrated relations”.

It must be one of the worst examples of corporate-speak, business-talk and marketing-guff that I’ve ever seen.

But that’s not all.

Continue reading

A Heartwarming Social Media Success Story


A Heartwarming Social Media Success Story

In a slight change of pace today we’ve got a brief local interest story on the Forfront blog.

This not only features a heart-warming example of humanity right around the corner from our offices here in Epsom, Surrey, but also demonstrates the incredibly effective power of social media.

On August 6th the What’s On in Epsom Facebook page created the following post:

Continue reading

This Natwest Summer Email is Right on the Money


This Natwest Summer Email is Right on the Money

At the end of July we presented you with our hot top tips for successfully engaging subscribers and making sales with email marketing during the summer months.

A few days letter this summer email hit my inbox from Natwest.

Natwest Summer Email 1

Beginning with a personalised subject line offering summer-themed advice (“Mr Hughes, helpful tips for a hassle free summer”), it’s as if the British high street bank has followed nearly every point in our summer top tips piece.

And who can blame them?!

Have a look at the full email after the jump.

Continue reading

Now Gmail Help People Unsubscribe


Now Gmail Help People Unsubscribe

When Gmail make a change it’s big news in the world of email, email marketing and technology; no matter how minor the change seems at first.

Google’s latest email development is all about making “Unsubscribing simplified”.


Photo source.

Including an “unsubscribe” link or option to opt-out is a legal requirement in email marketing and Google are using this to help their users get rid of their peskier and more persistent email subscriptions.

As Google explain:

“Now when a sender includes an ‘Unsubscribe’ link in a Promotions, Social or Forums message, Gmail will surface it to the top, right next to the sender address. If you’re interested in the message’s content, it won’t get in the way, and if not, it’ll make it easier to keep your inbox clutter-free.”

From an email marketing standpoint it’s good to know what’s going on with one of the world’s most popular email clients. Any mention of changes to the way people interact with campaigns – especially regarding subscriptions – is a big deal.

Will people start unsubscribing en mass? Is this a worrying development for email marketers?

Continue reading

Email Campaign of the Month: Liquidline – August 2014


Email Campaign of the Month for August – Liquidline – Sent 17.07.14

Hand-picked from the thousands of emails sent on e-shot™ over the past four weeks, the victorious Campaign of the Month is, as usual, a very deserving champion.

Without any waffle, let’s get down to business.

The winner is Liquidline for their campaign, “Introducing Cafétouch”!


A huge round of applause is in order for this very attractive, inviting and effective email. As a coffee lover I was immediately drawn to the Cafétouch (but that’s not the only reason we’ve selected their email!)

Read on to learn exactly why their message has claimed our coveted prize.

Continue reading

Sizzling Summer Email Marketing Ideas


Summer Email Marketing Ideas

You’re hot, you’re bothered and you need to send an email campaign…

Undoubtedly, the summer presents a unique set of challenges for email marketing success.

There’s no two ways about it, your audience are going to be in and out of work and more distracted than usual!

That’s why the Forfront Tip of the Month for August shows you a variety of ways to turn these difficulties into positives.

Watch as your summertime emails not only do better than expected, but better than ever!


Continue reading

Exceptional Examples of Email Capture Form Popups


Exceptional Examples of Email Capture Form Popups 

Capturing emails is an essential facet of email marketing. The more email addresses you get people to voluntarily submit, the more people will happily receive your email campaigns.

This should, ultimately, lead to a vastly superior return from your email marketing.

People use various methods to add to their address book, such as manually collecting email addresses at events, asking for them in person at the till in a shop, offering discounts on social media in return for signups etc.

However, social media expert Dan Zarrella’s research is extremely interesting. Zarrella firmly believes in websites using email capture form popups, giving people an upfront option to subscribe.

urban data capture

Some people are quick to scoff at popup boxes. Sure, they conjure up images of the darkest days of the internet, but we’re not talking mid-90′s spam bombardment here.

This article looks at the variety of clever, modern email capture form popup boxes that see people subscribing in their droves.

Continue reading

Hot App Uber’s Cool Ice Cream Campaign


The controversial taxi app Uber has today launched an ice cream promotion around the globe.

It’s another in a series of very clever PR moves from the company who rocketed into the public consciousness with their black taxi strike stunt in June.

Yesterday, I received this email from the company:

uber ice cream

At around the same time as the above email screen shot, with well-planned cross-channel marketing, Uber announced on Twitter what was going on:

While the ferocious storms last night might have shaken Southern England, that doesn’t look set to dampen today’s impending heat-wave. Temperatures in London are expected to hit up to 31 degrees Celsius, making it the hottest day of 2014 so far.

Uber have creatively found a perfect way to take advantage of the fierce summer sun, using it for brand awareness, public good will and a load of positive column inches.

Continue reading

Three are Sorry for all the Holiday Spam


Earlier in the week the mobile phone network Three launched a brilliant advertising campaign called Stop Holiday Spam, created by the agency Wieden+Kennedy London.


The premise and delivery of the ad is bold, as a balding newsreader-type asks the nation to forgive Three for unleashing a barrage of social media holiday-bragging.

You see, it’s all Three’s fault.

They now allow “customers to use their phones in 16 destinations worldwide, like they would at home”, with “no extra cost for calling and texting back home. No extra cost for data”. And because of their generosity, us Brits are bombarded with photos, posts and tweets of sunsets, infinity pools, street food and “plane wing after plane wing”.

When I first saw the ad my TV was droning on in the background. I stopped, looked up from my laptop and paid attention – which is an impressive feat.

Continue reading