It’s finally, finally, finally here! The 2014 FIFA World Cup is in full flow.
With half of the games on ITV it’s more than likely you’ve been exposed to an awful lot of football-themed advertising already – in between Adrian Chiles and Lee Dixon discussing dubious refereeing decisions, melting in the heat and pretending to understand Fabio Cannavaro.
The email marketing from teams heading off to Brazil wasn’t particularly good. Are the big budget, superstar-laden, TV World Cup adverts any better?
The really big guns – Nike, Coca-Cola, Beats, Budweiser etc. – dominate the airwaves with their blockbuster promotional productions. Yet the money thrown at them doesn’t mean they’re any good. For instance, two campaigns feature incredibly annoying slogans, “Celebrate As One” (Budweiser) and “One World, One Game” (Coca-Cola).
However, here at Forfront we thought it would be a good idea to dissect some of the absolute worst World Cup marketing we’ll be forced to endure this summer, so you can prepare your mute buttons.
I thought having to listen to Andy Townsend was punishment enough, but no. Things get much worse once half time is upon us.
Added apologies in advance, but the wooden-acting, crisp-eating, foul-mouthed, dandruff-free England goalkeeper, Joe Hart, features not once, not twice, but three times.